The 11^th International Conference: IndianPetrochem: 2009 held on 16^th-17^th November 2009in Mumbai; organized by Chemicals & Petrochemicals ManufacturersAssociation.

Role of Dealers (in the Perspective of Indian ChemicalMarket) was presentedby Mr. Jiten Desai, Senior Manager (Marketing), GNFC Ltd. (Gujarat Narmada ValleyFertilizers Company Ltd.) The authorshares the role of dealers in the perspective of Indian Chemical Market;according to him they are not just dealers but they are the ambassadors of theCompany in the market. They are also considered as the Companys extended armswhich reach to the market. They help in creating the Companys brand image. Hefirmly added they are the Market Makers.

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About the Author

Mr. Jiten Desai, a Chemical Engineeris working as Senior Manager, Marketing at Gujarat Narmada Valley FertilizersCompany Limited, (GNFC) Bharuch, Gujarat. He played a pivotal role in launchingnew products, market development and establishing dealers network. Apart fromIndian and International marketing of chemical and petrochemical Products, hehas worked for Corporate Planning Group, Business Development and ProjectManagement at GNFC.

Mr. Desai is closely associated withthe Polyurethane (PU) Industry of India since the conceptual stage of Indias first and only Toluene Di Isocyanate (TDI) plant of GNFC. He had presented paperson Indian PU Market at various Indian and International conferences.

Thispresentation is uploaded with due permission from the author