The History of Jeans When talking about jeans the nameLevi's is one of the first to be mentioned. Levi's which stands for LeviStrauss is normally called the forefather of jeans. When tracing back thehistory of these trousers to its origins it is true that Levi Strauss played animportant role concerning their development and distribution but he had alsoother inventive business partners.


Now the question is: who has sewn the first jeans and wheredoes the history of this "blue phenomenen" begin?


'In-1847, at the age of 17 Levi Strauss left his Frankoniannative country in Germany and emigrated to New York together with his family.The members of the Strauss family were capable and skilful businessmen and rana pedlary at that time. So Levi and his brother followed their parents'footsteps and also became pedlars. When the great gold rush began in 1850,however, he decided to take part and went over to San Francisco in California.


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Originallypublished in New Cloth Market: April 2010