Designed with the intent to provide a platform tothe juvenile arts of cottage as well as large scale industries, Trade fairs areorganized to meet the prospective customers in person in a concise period oftime economically. With inventive marketing and booth allotment, smallbusinesses can actually appear as significantly as any big organization. As per the estimates, 44% of the firms that exhibit at business-to-businessshows have less than 50 employees. The entrepreneurs are accompanied by Mastercraftsperson, Assistant Crafts persons, Jobbers, Draftspersons and Artists.

Urbane exhibitors dowell at trade shows no matter what their unit size is, while the inexperiencedand raw industries can waste thousands of dollars and innumerable hourspossibly gaining nothing at all. Financial Utilization of thesefairs effectively involves only a slight effort and viable planning. Tradefairs have now grown popular and is considered the Hot spot for buyerslooking out for some contemporary buying styles.

In an elite discussionof Fibre2fashion with Mr. Malieq Shaabaz ( Director of Shaabaz Group, Singaporeand Representative of Zak Trade Fairs and Exhibitions Pvt. Ltd.) in Singapore quotes," Personally, I feel trade fairs are a boon for handlooms and handicraftsbecause they have so much to display and exhibit and buyers can get hugevariety at a single location." He has no question of doubt to say that, "Thosewho are interested are satisfied and there is no effect of market forces on thebuying will and power of an individual." He also adds, "Its all aboutthe mindset of the buyer because we cannot ignore one of the bare facts ofeconomy that the downtrend of industry always results in uptrend of another."

They likely generatesales leads, provide enhanced image and visibility amongst the rest to reachthe targeted audience, establishing a presence in the marketplace, and improvethe effectiveness and efficiency of companys marketing efforts, personal touchwith the customers, competitors and suppliers. They not only generate prospectfor new customers but also help educating them. It helps in introducing new products and services and demonstrating them in large number of ways.

In order to diversify the marketingchannels, Special Expos are organized at national level, regional level andstate level for specific fibres such as Wool, Silk etc. or for specificproducts like sarees, home furnishings etc. Regional level Special Expos arefor products/items of a specific Region like Handloom Expo of North Eastern States,Cotton Handlooms of South, and Cotton Handlooms of East etc. The State levelSpecial Expo will be for handloom products of that State. The expos may be forduration of two to three weeks.

Fibre2fashion also had anexclusive talk with Ms. Huang, Promotional Executive of trade fairs for Intertextile Shanghai 2010 HomeTextiles who gave us a brief idea about the functioning of thetrade fair. She told, "Every year about 30-40 countries manufacture toparticipate. There are more than 35000 visitors from more than 100 countriesevery year.

On asking about the effect afterglobal turndown she added, "Our trade fair has not been affected as such.There is around 6.7% growth in overseas visitations and around 7.3% in total."

These events are a podiumfor handicraft manufacturers, distributors, wholesalers and retailers to cometogether and get a preview of the future movement and picking consumer insightswith respect to their product showcase. They provide an opportunity to create networksand develop alliance in the industry. Seminar & trade exhibition ease outthe strategic approach to business and promote the newest innovation andindustry growth.

Keeping track of the enduring and forthcomingtrade shows, exhibitions, events, expositions, seminars, conferences andworkshops in the handicraft industry may provide trade leads. Engrossedcompanies may keep detailed information on the upcoming handicraft trade shows,art and craft exhibitions, craft trade expositions and events and all sorts onindustry convention and events, on a regular basis.

Here are the details of some of the trade eventsin pipeline.

Intertextile Shanghai 2010 Home Textiles 

Intertextile Shanghai Home Textiles 2010 will be held atShanghai New International Expo Centre from August 24 - 26, 2010. Exhibitproduct range includes: Bed linen blankets & bedding, down products, Terry& toweling products & bath mat, Table & kitchen linen, Curtains /blinds, Curtain accessories, Upholstery fabrics & leather, Textile wallcoverings, Carpets & rugs, Accessories, Interior decoration &handicrafts (made of textiles), Printing & CAD/CAM/CIM System & Design& styling.

Fashionista 2010

Fashionista 2010 will be held at The Residency from June 04 - 06, 2010. Exhibit product range includes: Fashion Clothing, Sarees, Suits, Kurties, Fine Jewellery, Gold-Diamond- Artificial & Costume Jewellery, Home Decor, Hand Bags, Watches, Scarves, Footwear, Handicrafts, Bed Spreads and Cushion Covers.

Silk Paradise

It is an exposition of silk products being organised by the Indian Silk Export Promotion Council (ISEPC) on 15 to 17 July 2009. At Silk Paradise 2010 you will find latest innovations of India's Silk Industry. This forthcoming edition will be showcasing the latest products of nearly 120 premier Export Houses of India. Silk Paradise is the best and most cost effective way to find new suppliers. The exhibition's 3 days format allows for a cost- efficient, time-sensitive and effective buying trip, allowing in-depth interaction with all the Silk Exporters participating in the Fair.

Indian Handicrafts & Gifts Fair - autumn 2010

Indian Handicrafts & Gifts Fair - Autumn 2010 will be held at India Expo Centre from October 17 - 20, 2010. Welcome to an exciting journey of discovery at handicrafts fair. Indian Handicrafts & Gifts Fair - Asia's largest gifts & handicrafts trade fair. This journey to gifts trade fair in India will see you exploring 97,000 sq. mts. exhibition area featuring products of 1800 exhibitors and home furnishing textiles loaded with fresh new merchandising and you can import gifts and handicrafts from India. These gifts and handicrafts import ideas are such which will help you set trends generates sales, create business opportunities and ensure success in India.

These events encourage healthy innovations and provide backbone to our cultural inheritance. The market is a vibrant place where there is ever changing potentiality, tang, fashion and International limelight. With the increased international competition, market trends are changing and market segments along with the products are becoming more and more market specific.

References

Export Promotion Council for Handicrafts http://www.epch.in/