The Indian fashion industry is undergoingresurgence, throwing immense possibilities and challenges. The industry isfacing an unprecedented need for professionally qualified and trained manpower.In the new millennium, the success of fashion professionals rests on theirability to integrate fashion and information technology in a meaningful way.


With the onset of computers, instructionaltechnology in the form of development of Computer aided material production(CAMP) and learning assessment of instructional packages is the need of thehour and the emphasis lies in the development and use of suitable programmebased on computerized technology.


To meet the dynamics of fashion education, acomprehensive foundation package in the form of instructional multimediamodule on fashion designing has been designed to orient and sensitizestudents / learner group towards understanding of fundamentals of fashiondesigning. The fashion module encompasses a strong integrated skill andknowledge base essential to fashion industry by providing an IT based learningenvironment and opportunities for the learner group to be a part of globalnetwork of the fashion design with multifaceted, multi dimensional capabilitiesand design excellence.


The crunch of the manpower resource in fashionindustry prompted the need for developing instructional multimedia moduleon fashion designing. The instructional interactive multimedia modulewas developed using three softwares-Coral Draw, TukaCad and Adobe Photoshop inthree different modules.


The genesis of interactive multimedia module was in the idea ofcatering the growing needs of Indias evolving fashion industry. The primarypurpose of developing the Instructional module was to broaden the base ofunderstanding of ideas and concepts related to fashion and dress designing,along with culmination of creative skills among its users.


Layout of different modules:


The mean weightedscore of efficacy of the developed module as evaluated by judges ranged between4.6 to 5.00 out of maximum rating of five which implies that developedinstructional multimedia module was evaluated as excellent.


Thedeveloped module after being evaluated by the judges was field tested byoffering to the graduate students for a period of one month, for judging itseffectiveness in terms of gain in knowledge and acquisition of skills using preand post research experimental design aspect. All the sample subjects ofcontrol (40) and experimental group (40) were given one month training onfashion designing. The traditional method of teaching was followed for controlgroup whereas developed instructional module was implemented on experimentalgroup. The knowledge test was taken before and after the training of both thegroups.


The result of the analysis showed higher mean gain in knowledge in the experimental group (70.87) as compared to control group (59.23). Similarly, mean percent score of control (118.86) and experimental group (164.00) for acquisition of skills in creative designing also clearly depicts significant difference , as Mean score was found to be greater in experimental group ,(t-value = 22.99) .which shows usefulness of the module to the user.


It was interesting to note here that in experimental group, percent gain was more than 70% for gain in knowledge and above 38% for acquisition of skills in comparison to control group, which emphasize the effectiveness of the developed instructional module in the light of the defined objectives. Thus it can be concluded that the developed instructional multimedia module on fashion designing was found highly effective self learning material and teaching aid for the vocational students of fashion designing and other interested users for developing competitive skill and talent.


Keywords: Fashion designing, Garment Industry, Designer, Software, Instructional CD


Author is Assoc professor and Head, Department of Textiles and Apparel Designing, College of Home Science, MPUAT, Udaipur (Raj.)