Retailing begins with the quest to attract morepeople to the store. The exterior of the store is the first attraction for thepassers-by. A well-decorated store front can make the people stop and at leasthave a look at the displayed items. For the visual merchandisers, the retailwindow displays are free advertising spaces. These are the means to urge thepeople to come inside the store to buy the products or services. So these turnthe common people into customers. The designers of these spaces utilize theseto the maximum effect by using various methods of display. The techniques ofgraphic design, different types of illumination, and placement of the productin the retail window displays are key elements of window dressing.


The retail window displays are guided by thestore philosophy and profile. Whether the display shall feature expensive oreconomic products, how frequently the display shall change, and whether theprices shall be displayed on a regular basis are some of the aspects that thevisual merchandisers consider while going about their work.


In the exhibitions, where you are provided witha temporary stall and do not have the benefit of a permanent window displayspace, the visual merchandisers design and decorate the entire stall to make itlook appealing for the onlookers. Whether it is the placement of the mannequin,its dressing, the placement of product, the exhibition stand design, the designof chairs and tables, the lighting, the billboards, the posters, and other POPmaterial, these are used judiciously to attract the maximum number ofcustomers.


If there are some events to be held, such as thefashion shows, the music concerts, weddings, etc., the event dressers utilizethe space to provide the perfect ambience both for the visitors or guests andthe clients using this facility.


The designers and dressers of the retail windowdisplays, events, and exhibitions use the computers to maximum the effect fordeciding the right design, layout, and dressing of the spaces. They use severaltypes of software, such as 3D Studio Max, Illustrator and Photoshop, etc., todo the 3D modeling. By using these, they can suggest how the space will come upby using the different mix of design, lighting, POP material, placement, etc.This helps in the proper planning and execution of the project. It is importantto save cost, time, and effort in trying out the different options beforeselecting the right one. The 2D models are used to design the cardboards,billboards, and other 2D displays with which the store or stall front can bedecorated.


Whether these are the retail window displays fora store chain in the busy market location or for your store or boutique, havinga look at the display techniques and methods of other stores also helps. Atfirst, it helps provide fresh ideas for the visual merchandiser. Second, ithelps aid the designing effort by creating something different from the nearbystores.


So all these methods are essentially the waysand means to promote the sales effort of the store, thereby increasing itsbusiness.


The designers and dressers of the retail windowdisplays, events, and exhibitions use the computers to maximum the effect fordeciding the right design, layout, and dressing of the spaces



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