Just few months to go and India is going to witness one ofthe hottest fever of IPL new series and with this Brand IPL is going to delivermany new Business ideas apart from Cricket Celebrity License and it's going toreach its new peak, loyal fans could be seen sporting their favorite teamcolours across India.


Licensing Business is just taking its shape in Indian Marketand Down the line we are going to see more home grown characters like ChotaBheem, Little Krishna, Bal Ganesha etc. Licensing Business need to set rightprocess, delivery, and expectation which gels with the Brand value ofCharacter.


"Empire International gives their clients a one-stopsolution for any licensing, Account Management, Creative Services, PublicRelations, Special Events, Merchandising and Research need. Vision of EmpireInternational ensure best international practices for corporate brands,television series and characters, fashion brands, sports, Celebrities. EmpireInternational is perfectly geared to expand into diverse sectors of licensingin India like Mobile application, Downloading, Gaming etc. We practice theglobal standard which integrates with local marketing strengths. It'ssimple, we move with the market, in every market, and market condition. Timingis everything." say Sumit Zalawadia, A fashion Designer by Profession for NIFTand having experience with Retail companies like Reliance Trends. He continuesthe comment -"India is country getting ready for significant Retail expansionin coming years. As our economy is matching with Globalization andIndustrialization which has resulted in healthy competition between bigplayers. The Next big leap in Licensing Business is going to be Celebritylicensee which India still lags behind from other countries."


"Everybody likes cartoon characters. They make us happy andkeep our mind tension-free. Children are now becoming smarter in making theirchoice from a range of products. The market is flooded with pencil and lunchboxes, stationery items and school bags emblazoned with cartoon characters.India has just started withstanding the Licensing Business in Depth and Itpicking up really fast" say Mr. Sanjay Manocha Chairman and CEO(Lace NLingerie) with more than 15 years of experience in the fashion industry.


"Today Animated characters are becoming more popular in kidsarea and are becoming a selling tool in most of the segments like Apparel, Footwear, Publication, Confectioneries, Stationary items, Toys, back to schoolitems and in many other segment like watches, glasses, mugs , tooth brush etc.Animated character presence is very well established in Europe and America. India being still very much upcoming market in animated characters the potentialis very high for the Business entrepreneurs to look in to animated characterlicensing. Empire International also gives Promotional Licensing Offers. Ourexecution is rooted in a "touch-point-strategy" and an unwavering understandingof your consumer. Kids are smart; their play and product usage patterns haveunderlying purpose and sophistication in a highly competitive market place. Wefeel we must be boldly aggressive and progressive to maximize a brand's fullpotential. We approach each brand individually, based on key marketing andbusiness objectives to integrate a cross platform strategic map to the branddevelopment outline of every licensing program." says Manjunath Parikh


Empire International represents Empire InternationalMerchandising Corporation in Manila (Head Office), Singapore, Hong Kong, Taiwan, China, Japan, Malaysia, Thailand, Indonesia and Korea. Our mission is to be the mostsuccessful licensing and brand extension specialist in Asia delivering resultsto both licensing and licensees in the most effective and relevant ways. We areextremely happy to introduce Characters like Simley Central, George of theJungle, Lizzie Mc Guire, Totally spies, Speed Racer, Funny Faces, Rambo,Tarzan, Zorro, and many more to Indian Audience. Character like smiley centralwhich is known as Emotional faces world over can best with their 12000 plusemotions can mark everlasting impression to anybody face.


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