Shifting Shopping Attitudes: Boosting the Menswear Market

In recent times, there has been a noticeable shift in the shopping attitudes of men, challenging the notion that shopping is primarily a women's domain. Men are increasingly showing interest in fashion and grooming, leading to significant growth in the menswear market. This change is reflected in the development of appealing and sophisticated trends in men's fashion.

A report by Kantar Worldpanel Fashion reveals that over the past year, 12.2 million people purchased menswear, marking a 25% increase compared to the previous year. The menswear industry is undergoing drastic changes due to the growing personality consciousness among male shoppers.

The baby boomer generation is playing a key role in shaping the menswear market. With inherent fashion-savvy qualities and a preference for age-appropriate concerns, this generation presents a lucrative market for textiles, apparel, and fashion accessories. Baby boomers are inclined to invest in high-quality products that align with their preferences and style.

According to Neilsons, men in the baby boomer generation have increased their spending on mass merchandisers by 20% compared to data from 2006. Retailers are capitalizing on this trend by catering to the fashion-oriented preferences of this generation.

Men from the baby boomer generation have become a significant force in the fashion industry, driving the demand for products that meet their expectations in terms of quality, fabric, and design. This shift in shopping attitudes is reshaping the menswear market and presenting new opportunities for growth.

Premium Menswear Brands:


Hugo Boss, the designer menswear brands has reported a double digit growth during the fiscal year, 2010. In UK, Marks & Spencers water-repellent menswear promoted by footballer Jamie Redknapp is up by 27%. Lord and Taylor posted a double digit growth for its menswear. Along with menswear apparels, accessories also see increased growth. Burberrys man bags have cited a strong demand in China. There is a high demand for online mens clothing. UKs online menswear market is estimated to be around 1 billion ($1.46 billion). A new e-commerce site dedicated exclusively for menswear is launched.


Growth Drivers:


Men's style magazines and the increasing focus of designers in catering to the preferences of male customers fuel the growth of the industry. Current days families, mostly led by females are a source of inspiration for men of today. They learn to shop like their mother and sister. Their attitude of shopping with ease, and in leisure has been inspired from that. Men are equally cost conscious like their female counterparts.


There was a time when women used to shop around, and their partners had nothing to do; but wait. Currently, men are getting more conscious about what they wear, and how they look. Men's fashion has taken a universal turn, encouraging them to adopt a positive attitude towards fashion.


References:


Data source: Cotton Lifestyle Monitor

independent.co.uk

info.limcollege.edu

lifestylemonitor.cottoninc.com