With an objective to encourage and endorse designers to grow their brands nationally and internationally as also to widen their customer base every year, WIFW invites fashion designers to showcase their collection to domestic and international buyers, media, and the fashion industry. The event benchmarks the trends for the forthcoming season. Announcing the names of participating designers, Sunil Sethi, President, FDCI, said, "This year we have a list of outstanding designers with representation across geographies who will display their creative excellence on the runway. With combined elements of innovation, creativity, and tradition of the WIFW, these designers will give a fresh perspective to the Autumn-Winter collection. With so many talented designers in India's fashion industry; we are hopeful that this edition will also break all records like the past season. I wish all of them, the very best as they gear up to participate at the WIFW Autumn-Winter 2012."
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Originally published in The Stitch Times, March 2012.
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