Today people have started looking for "Green Products" everywhere. In terms of textile products, the purchasing decision of consumers were previously based upon comfort, style, aesthetic appeal, etc, but now more on eco-friendliness of the products. Many clothing companies have started providing clothes made fromeco-friendly fabrics, and the demands for these green products are also increasing.

Clothing is something that is required by all human beings. It is one of the most fundamental requirements needed to survive. As it is the biggest economic activity the textile industries are to satisfy the ever growing demands in terms of quality, variety, fastness and other technical requirements. But the use of dyestuff has become increasingly a subject of environmental concern.Therefore, it is essential to evolve regulations designated to improve health,safety and the human and natural environment. Living in an environmental conscious era, consumers have demanding requirements in many areas. Being aware of environmental issues, nowadays consumers look upon eco friendly products.Today people have started looking for "Green Products" everywhere. In terms of textile products, the purchasing decision of consumers were previously based upon comfort, style, aesthetic appeal, etc, but now more oneco-friendliness of the products. Many clothing companies have started providing clothes made from eco-friendly fabrics, and the demands for these green products are also increasing.


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Originally published in the Textile Review, March, 2012.