Red colored sarees hold a lot of importance in Indian culture. It is associated with joy and celebration and is also linked to valor. Wearing a red saree was a privilege not granted to everyone in India, and widows were prohibited from wearing them. Red sarees were traditionally reserved for brides on their wedding day and carried both sexual and emotional implications. They were typically worn during special occasions and celebrations.

However, over time, red colored sarees fell out of favor in day-to-day use for several reasons. The bright and eye-catching color attracted unwanted attention, something not desired by many, especially working women. Additionally, red did not complement all complexions. People gradually shifted to wearing other colors like pink, orange, green, and yellow, even during weddings.

Red colored sarees have experienced a resurgence in recent years. They can be easily found in shops and boutiques, and women now prefer to wear red during marriages and special occasions. Celebrities often wear glamorous red sarees during gatherings, as the color is considered sensuous and makes the wearer look more appealing.

The Indian film industry has played a significant role in the revival of red colored sarees. Films made during the eighties and nineties often promoted Western wear, with traditional garments receiving less attention as fashion clothing. However, Indian wear began to gain popularity in the twenties. Actresses in Yash Raj movies were often seen wearing plain chiffon sarees in various colors, including red.

For example, in the movie "Ra.One," an item number featuring the leading lady Kareena Kapoor garnered significant attention. While the film itself did not perform as expected at the box office, the item number was a massive hit. Kareena Kapoor received acclaim for her red colored saree in the song, and many other actresses subsequently started wearing bright red attire at social gatherings.

Vidya Balan, a prominent commercial actress of modern times, has been a strong advocate of sarees on the silver screen. Western outfits did not bring her the success she deserved in her career until she wore a red saree in "Ishqiya" in 2010. Her portrayal in a saree was seen as more sensuous by Indian audiences than the style, glamour, and perfect figures of other actresses.

Modern Indian women have also learned to accept red colored sarees for daily use. They agree to the fact that red colored sarees make them look sexy without being revealing. It brings out the curves of the body. Red colored sarees with green borders and blouses has become a part of the normal wear, nowadays. Red colored sarees with golden borders and prints are generally used for party wear.


One can find red sarees in abundance in the market. Silk, georgette, chiffon, crepe, and cotton are the most common material used to make them. Silk and crepe sarees are good as a party wear fabric. Georgette, chiffon, and cotton can be used for daily use. A woman of any body shape or complexion is sure to look good in this apparel. If draped around properly, it can make an average woman look stunning.


Red colored sarees are also promoted by many designers in fashion shows. Designer Chandrani Singh Fllora made her show stopper, Pooja Mishra, walked down the ramp in a red saree during the Wills Lifestyle India Fashion Week. Katrina Kaif's red saree from Nakshatra Vivaah Collection Launch is remembered till date. Red sarees have been displayed at several international fashion shows held in India and abroad.


Sarees as such have gained international popularity. Red sarees are worn and promoted by many international celebrities, as well. The famous Hollywood actress, Sadia Jules, was spotted in a red saree. Daniella Kingsley, Hollywood's style icon, has also flaunted a designer red saree in a public gathering. Oscar award winning actress, Halle Berry, is reportedly wearing a red bridal saree in her upcoming movie 'Cloud Atlas'.


Speaking to Nevanta.com in an interview, the noted fashion designer, Prakash Bidapa commented, "Saree is a garment that hides all errors. Whether you are fat, thin, or medium, the saree will prove to be a flattering garment. It is because this six yard of unstitched fabric allows you to drape it in myriad ways. Indian women have always portrayed the culture of India by wearing beautiful sarees."

Red sarees caught the Indian fashion industry by surprise. It made a sudden comeback. Predicting if this trend of bold and beautiful sarees will last long is a hard task. It may continue to be in wardrobes for years together, or it may vanish in thin air after some time. But as for now, they do hold a special place in the Indian fashion market.


References:


  1. Funonthenet.in
  2. Indian-accessories.com
  3. Zimbio.com
  4. Zeenatstyle.com
  5. Nevanta.com