In October, Shanghai will once again be the center of the Lingerie universe!EUROVET, Worldwide leader in lingerie and swimwear trade shows, will bring its unique, international style and fifty years of industry know-how to China for the 8th annual edition of SHANGHAI MODE LINGERIE, shining a bright,global spotlight on Brands. With the acquisition of the CURVE lingerie trade shows in the U.S., EURO VET confirms its role as a key worldwide partner for Lingerie and Swim brands in their international development.



SHANGHAI MODE LINGERIE 2012, infusing the lingerie and swimwear markets with new energy,offers brands a brilliant platform for top-shelf visibility that extends throughout Asia, Europe and the United States.


MO RESTYLE, CREATIVITY and MARKET INFLUENCE!


SHANGHAI MODE LINGERIE 2012 will offer maximum market impact for brands looking to make their mark in China, Asia and beyond. With larger and more flexible exhibit spaces, daily multi-brand fashion shows, and, new this year, individual brand fashion shows, renowned Chinese and international names in fine lingerie,swimwear, shape-wear, lounge wear, hosiery and men's underwear will have free reign to express all their creative flair!


Shanghai Mode Lingerie 2012 is the brands' bridge to China and beyond...

SHANGHAI MODE LINGERIE is the trusted ally for brands in the booming Chinese market, offering Premium added value to any lingerie/swim manufacturer's first ventures into this brand new world full of exciting prospects. The PRIVATE PAVILION exhibit option for brands this year will exemplify excellent added value, with its full package of B-to-B meetings set up by the show for brands to meet key retail contacts, and an included direct promotion pack of E-mail campaigns and a two-page spread in the 2012 show directory. Shanghai Mode Lingerie 2012 also acts as an essential accomplice in producing a successful public image and media presence in China for exhibiting brands, through its frequent, personal contacts with influential consumer print and online media outlets


Shanghai Mode Lingerie 2012 as the Nerve Center for Evolving Lingerie Retail in China


Never has the Chinese retail landscape seen such a shift as it is currently undergoing! With double-digit growth in lingerie consumption expected this year, innerwear and swimwear shopping, traditionally done in outlets such as multi-product stores and department stores, is evolving into new concepts at a rapid pace... • New shopping centers are in development, with developers and investors looking for vanguard shop concepts. • Luxury specialty boutiques and concept shops are giving avant-garde consumers new places to look for the latest "must-have" items. A strong development in the direction of increased franchising is clearly underway in China.

SHANGHAI MODE LINGERIE has all these new movements in retail covered, with the top influencers in lingerie retail all expected on show in October... distributors, department store buyers, developers and investors for shopping malls, and, of course, agents seeking new brands and new franchise partnerships for China and Asia.


NEW BRANDS on Show in 2012


Numerous new lingerie and, in particular, new swimwear brands have signed up to exhibit at SHANGHAI MODE LINGERIE this year... A Colombian Pavilion will include ONDA DE MAR (swimwear) and AGUA BENDITA (lingerie & swimwear). Italy will make its mark with EXILIA (lingerie & underwear), EXILIA MARE (swimwear) and PAOLUCCI (hosiery).

Pioneering American shape-wear brand SPANX will be exhibiting for the first time! The problem-solving brand has become a red carpet must-have for celebrities and a daily necessity for women and men everywhere. SPANX is available in more than 41 countries and now offers more than 200 products ranging from slimming apparel and swimsuits, to bras, active wear and men's undershirts and underwear. In 2012, Sara ended up on the cover of Forbes magazine, recognized as the world's youngest self-made female billionaire, and was named as one of Time Magazine's 100 most influential people in the world. SPANX shapes the world by focusing on its mission: To help women feel great about themselves and their potential.


Germany will be in the spotlight this year with their own pavilion of innovative Lingerie and Swimwear brands such as OLAF BENZ and MANSTORE (Men's lingerie & swimwear) ... A major seminar was recently held in Germany to inform manufacturers of the multitude of opportunities awaiting them in China and in Asia. At this event, German brands learned how SHANGHAI MODE LINGERIE will connect them to business and retail partners in China and about the many promotional tools that the show organizers provide for them.


World-famous French savoir-faire will be :veil-represented, as always, by brands such as LISE CHARMEL (lingerie), SIMONE PERELE (lingerie), ALLUMETTE (lingerie), GERBE (hosiery) ...


... And last, but certainly not least, Chinese creativity will make a splash with major names such as QUEEN'D (loungewear), EVE'S TEMPTATION (lingerie & loungewear), GUJIN (lingerie) and STITCH BY STITCH (lingerie)


Before Eurovet's international promotional campaign for SHANGHAI MODE LINGERIE moves to the CURVE shows in the U.S. in July and August, the MODE CITY lingerie show in Paris!


Get an Exclusive "Sneak Peek" of brands exhibiting at SHANGHAI MODE LINGERIE this year, with an exhibit of photos and information from a number of upcoming participants... A vital opportunity to prepare for the future and make major business connections between East and West and beyond.


10,000 visitors and more than 300 exhibitors are expected, over 12,000 sqm of exhibit space.


This article was originally published in the Stitch Times magazine, August, 2012.