Resort wear is not just beach wear. Kaftans, jump-suits, colorful pajamas, neon pants, quirky printed shirts, sheer tops, flowing gowns, and Sari bikinis are a few options to pick from. This concept is however new and catching up among the Indian consumers. People like to go on a shopping spree before they head out on a vacation, and look their best even while they are letting their hair down.
India, being a warm country, makes it perfect to opt for resort wear that can be pulled off year long, and not just limiting it to the purpose of vacationing only. Resort wear syncs well with the hot weather conditions that prevail in most parts of India. With urban and young Indian consumers acknowledging the trend gladly, international brands are looking into entering into this niche market soon. This certainly proves that India is a growing market as far as resort wear is concerned.
Internationally, designers have labeled resort wear as cruise, holiday, pre-summer or pre-spring collections. The Resort wear is squeezed in between the autumn/winter and the spring/summer collections. In 1930's the resort wear or cruise wear was confined to the elites and for the well-heeled. Affluent clients who spent their time cruising or soaking the sun in the Mediterranean, post Christmas or New Year's Eve, initially gave rise to this genre of clothing. Bathing suits, kimonos, pajamas, and floppy hats constituted the early trends. Designers like Lilly Pulitzer, Coco Chanel, and Elsa Schiaparelli were instrumental in popularizing the trend. The 1950's saw the era of bikinis in resort wear being a huge rage.
Unlike then, resort wear is not just limited to a wealthy clientele anymore. Designers like Ralph Lauren, Tommy Hilfiger, and Michael Kors have made resort wear an easy to wear day to day clothing.
Few trends in resort wear have remained evergreen and timeless. For example cotton, poplin, silk, and linens have been the choices of fabrics for clothes in resort wear. These garments are high on comfort, luggage-friendly and dry easily. Sheer tops for women and linen pants for men have always remained favorites for resort wear.
The resort collection is also working wonders for designers. It does more than just acting as a filler between the winter and summer collections. Designers are always looking for new markets and market segments. The desire for giving their customers something new has given rise to coming up with a whole new collection of holiday wear every year. Resort wear collection is the longest lasting i.e. from November to May, which is why a season inspired by leisure time, is given an independent focus by the designers world-wide.
The resort wear also allows designers to experiment and come out with refreshing and newer ideas, which are also wearable. Resort wear is a platform for designers to parade their creativity and provide customers an assortment of traveling cum vacationing clothes. Renowned designer Jason Wu, in an interview with the Wall Street Journal, quoted," The numbers (sale of his resort wear collection) are just as great as the main seasons". Resort wear is thus, synonymous to making big business even with designers.
Whether one is going on a holiday or wants to stock their wardrobe for in-between times of the year, resort wear provides ample variety and choices without burning a hole in the pocket to consumers.
References:
1. Wonderwoman.intoday.in
2. Thehindubusinessline.com
3. Nymag.com
4. Theglassmagazine.com
5. Magazine.wsj.com
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