The efficiency of labor has a huge impact on the overall productivity and profits of any organization. Countries like Georgia in Europe are among the few places where there is an abundance of young labor, and Georgia has been remarkable with regard to fulfilling the market demand for a continuously growing highly qualified labor force. Georgia's apparel and textile history date back to its Soviet Republic days, and even then, the country was one of the most developed regions in textile and apparel manufacturing compared to other nations.

Today, Georgia's local textile and apparel manufacturers have orders from renowned international names like Marks & Spencer, Per Una, Puma, Mexx, Zara, Lotto, Lebek, Hawes & Curtis, and others. These achievements have opened new avenues for the country's textile industry, and with this, the Georgian textile and apparel industry has already embarked on a successful itinerary.

Georgia has attracted investments from neighboring countries, including Turkey. Turkey is, in fact, one of the biggest investors in Georgian textiles, as Turkish firms consider Georgia as an export base that can provide access to the European Union market, the market of the Commonwealth of Independent States (CIS), and the United States of America. Georgia enjoys Generalized System of Preferences (GSP ) status with the European Union, allowing the country to export apparel and textile products to the EU market duty-free. The Free Trade Regime with CIS, including Russia and Turkey, also works in favor of Georgia.

Apart from this, the cost of production is extremely low in Georgia, with no regulations regarding minimum wage. According to the World Bank Doing Business Survey, the country has a perfect score in terms of hiring and firing manifestation. The United Kingdom, Germany, and Ukraine are the main importers of Georgian textiles and apparel. The policies of the Georgian government also offer several benefits to investors, such as land accessibility, on-site training for laborers, assistance in purchasing equipment under finance schemes, and many others.

Considering the political stability, sturdy legal framework, comparatively low corporate tax, good geographical position (Georgia has the shortest transport route from Europe to Azerbaijan, Armenia, Iran, and Central Asian countries), strong entrepreneurship, and availability of low-cost skilled laborers, Georgia is a much-liked destination for investing in textiles.