The potential of Ethiopia as an apparel manufacturing centre is growing with rapid foreign investments. It is the fifth fastest developing economy in the whole of Africa and in the world of public investment, it ranks third. According to an investment management firm, the average GDP growth of Ethiopia is 10.7 percent for the past ten years and the population is expected to grow to 90 million in the next two decades, thereby increasing the production capacity of the nation.

The Addis Fortune reports that Ethiopia in the first quarter of the fiscal year 2013-2014, has exported textiles and apparels worth US $ 29 million. The government supports and aggressively promotes the textile and apparel industry and aims to reach a target of US $ 1 billion in exports of textile products by 2016. Yarn and sewing threads, textiles, handwoven articles, and clothing comprise the main exports of the country.

The government of Ethiopia has become extremely aware of the huge opportunities the country has to make it big in the textile and apparel industry. Hence it has created a favorable environment for foreign investors to generate growth for the Horn of Africa. The availability of cheap, skilled, and immensely motivated labor, along with a wide availability of raw cotton, has led to the development of the sector in domestic as well as international markets. A desirable economic atmosphere that has a stable exchange rate, private sector investments committed by the government, and a corruption-free environment are attracting investments.

The domestic cotton production of the country works to create many opportunities and proposes tremendous growth potential for the apparel industry. Cotton production in Ethiopia is done on a large scale basis mainly in the Awash valley, which has more than 50,000 hectares for cultivation. Small-scale farmers in the nation grow high-quality cotton on 45,000 hectares of irrigated land. Cotton is an essential raw material for the apparel industry, and with an integrated textile sector like Ethiopia, it becomes easy for manufacturers to easily source cotton from the domestic markets. Hence Turkish textile manufacturers and South Korean textile companies plan to set up operations in Ethiopia.

Moreover, for investors, the land in Ethiopia is available on lease for 99 years. To move regulations and formalities on a fast track, the regional government allocates the land to foreign investors within a matter of 60 days of receiving a formal notice. The government has also taken steps to assure security to international investors by guaranteeing constitutional protection from expropriation. Setting up a professional department that carries out the investment work called the Ethiopia Investment Agency (EIA) shows the initiative taken by the government. The Multilateral Investment Guarantee Agency (MIGA), an investment agency, has been signed on by the government of Ethiopia to invite investors and provide security.