Freecultr Express, a new digital platform, aims to create more than three lakh entrepreneurs by 2016, enabling them to build their own tee-store, all through designs submitted in the form of photographs, sketches, paintings, digital illustrations, or even smartphone photographs.
An innovative retail concept, the digital platform is a simplified crowd-sourced design platform that allows anyone to create and sell t-shirts through their very own personalized tee-store featuring original and authentic digital content. All this, without any investments in inventory, operations, and logistics.
A statement by Freecultr Express said it has been operating quietly since November 2014, building the designer community organically. As of today, the online platform has already enabled more than 5500 individual designers promoting 24,000 plus designs through their personalized tee-stores, making it the largest collection of T-shirts to choose from. It claims to receive over 600 designs daily.
At the launch in New Delhi on Monday, Sandeep Singh, CEO, and co-founder of Freecultr said, "Inventory, distribution, production, supply-chain have been some of the biggest pain points for anyone to start their own business in this segment. We've simplified and solved that with Freecultr Express. Now anyone can become an entrepreneur just like the 5500 plus designers we already have on board and start earning from day one without the hassles of knowing the technology and mammoth-sized operations that go behind making it happen."
"The platform shall enable these people to fulfill their entrepreneurial dreams without having to invest anything. If you have an idea we will enable and empower you to convert it into a real-life product. We aim at crossing the 3,00,000 number of designers by 2016," he added.
Rajesh Narkar, Chief Product Officer, and co-founder of Freecultr said, "We are building a hyper-fashion business with an opportunity to have unlimited choice for customers fulfilled with a super fast time to market that has been totally unheard of - two days from design to dispatch."
References:
1. freecultr.com
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