One year after its launch of WHAT'S NEW IN COTTON at Premiere Vision in Paris, Cotton Council International (CCI) will once again showcase an array of US cotton-rich apparel created with innovative technology at its booth in Hall 6, 6D62 at Premiere Vision from September 19-21.

WHAT'S NEW IN COTTON at Premiere Vision will showcase different ways to use US cotton in apparel that benefit consumer demand, while providing global brands and retailers product opportunities that can drive sales growth. CCI, Cotton Incorporated and Supima will exhibit jointly in one large cotton pavilion to display innovation in technologies, fabric blends, performance, design and fashion.

"Since introducing our WHAT'S NEW IN COTTON initiative last Fall, we've teamed up with more than 12 partners from across the world to present textile innovations that inspire new uses of US cotton," CCI executive director Bruce Atherley said.

Past innovations have included workout wear that promotes faster recovery times, all-natural odour control towels and bed linens and a new technology to produce a softer cotton. All these innovations feature US cotton-rich fabrics.

"You will want to come and visit our booth at Premiere Vision to see the latest innovations in US cotton, as well as to learn how joining our COTTON USA licensing programme can help your company capitalise on US cotton's sales benefits and streamline your sourcing," Atherley added.

A recent global study indicated the COTTON USA Mark is preferred by a 4-1 margin over a 100% cotton label. Furthermore, nearly 2/3 of consumers said they would be willing to pay more money for products with the Mark.

About Cotton Council International

Cotton Council International (CCI) is a non-profit trade association that promotes U.S. cotton fiber and manufactured cotton products around the globe with our COTTON USA Mark. Our reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCI's mission is to make U.S. cotton the preferred fiber for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the U.S. cotton industry and drives export growth of fiber, yarn and other cotton products.