The LYCRA Company, a global leader in developing innovative fibres and technology solutions for the apparel industry, announces the appointment of Rishi Suri as Business Development Director for South Asia Export Market, a new position created to strengthen the company's presence in the region. 

As Business Development Director, Rishi will focus on value chain management across South Asia, especially India, as it is a focal point for The LYCRA Company's global downstream organization and South Asian mills. Facilitating business activity between the South Asia, EMEA, and U.S. teams, he will be responsible for helping to drive increased downstream brand specification while also focused on generating topline fibre sale growth.

Rishi has over 20-year working experience in multinational organizations, Indian corporations, family- owned businesses and start-ups that operate across the global apparel/textile value chain.  He has broad experience in greenfield projects, team building, market development and innovation commercialization. Rishi joined The LYCRA Company in 2009 as Regional Business Head - South Asia where he was responsible for topline growth.  In 2015, he moved to a global ready-to-wear market segment role and drove fabric technology innovations including LYCRA dualFX technology in the woven segment His core strength has been working and nurturing ideas that create value for all the business stakeholders.

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Rishi Suri

Rishi is uniquely placed in this new role to drive development of significant export business opportunities given his expertise in the commercial and technical sides of our business, as well as his entrepreneurial mindset and strong regional sourcing network.