This Diwali is special. Pandemic-harried businesses and consumers are looking for cheer as the year draws to a close. With social distancing and masks part of the ‘new normal’, malls have gone all out to create secure and hygienic shopping spaces along with glitz and glitter. A Fibre2Fashion report.

Diwali – Victory of Good versus Evil

Diwali is here, crackling with hope, fervour and celebrations! And in the midst of social distancing, malls have gone all out to woo the masked consumer to indulge in the much-needed retail therapy.

Twinkling flame installations greet you at Select Citywalk in New Delhi. The outdoor spaces come alive with tiny fairy lights, giving an ethereal glow all across. Move inside to a celebration of life itself, with joyous tulips, and chandeliers in geometrical patterns dropping down from the ceiling and lighting up the entire atrium and walkway spaces. These installations in the festive shades of saffron, yellow and pink, symbolise the renewal of the spirit. Also, across the space are tiny motifs in bright colours with festive symbols.

Select Citywalk has always had a first mover advantage and was the first experience destination to pioneer in the Indian retail market and has been in its own league since then.

Make your Diwali ‘Shubh’ and ‘Safe’ with Ambience Malls

Ambience Mall in Vasant Kunj and Gurgaon are gearing up to make Diwali special, gratifying and safe for city shoppers. Starting from November 1 to November 14, the malls will celebrate the auspicious festival by treating shoppers to various offers, as well as opportunities to win extravagant prizes.  

Both the malls are decked in colourful handmade hangings decorations inspired by “Vocal for Local” and “Atmanirbhar Bharat” initiative by the government. In Ambience Mall Gurgaon, shoppers will get to see a grand 23ft installation of Shri Ram and Sita Mata, handcrafted by ace artisans from Kolkata. The statue will be adorned with exquisite and original ornaments.

To make the ‘Festival of Lights’ even brighter for shoppers, Ambience Malls have organised a Shop and Win campaign with various lavish prizes up for grabs. Lucky shoppers who have shopped for INR 1lakh or more get to win a brand new iPhone 12. It will be a Golden Diwali for shoppers with a total purchase of INR 50,000 or above, who will take home  old coins or diamond pendants. Shoppers with total purchase of INR 25,000 stand a chance to win electronics goodies and accessories.

There is also a festive bonus for Loyalty Members, who from November 7 to 14 can avail an additional 20 per cent on their shopping point value.

Diwali isn’t complete without giving back to the community. For this Ambience Malls have partnered with NGO Vidya India in an initiative called Register-E-Laddo. Through this CSR collaboration, the mall will give underprivileged children gifts and sweets for every new download of the Ambience Mall App.

Growel’s 101 Mall celebrates ‘Festival of Delights!’

Growel’s 101 Mall, suburban Mumbai’s favourite family destination, brings in the festive mood this Diwali with fantastic offers for everyone with the ‘Festival of Delights’. The festivities this year began on October 30 and will go on till November 29, offering customers hope and positivity by giving grand incentives for a small spends.

Diwali symbolises a golden shine and Growel’s 101 Mall has been decked up in an all-gold avatar complete with intricate golden lamps, lanterns, chandeliers and exclusive selfie-points for its customers. The magnificence of the decor reflects the positive outlook of the brighter times ahead post the hardships of the past year.

On minimum shopping of just INR 5,000 and above at Growel’s 101 Mall during the festival, customers can participate in the Shop & Win Bumper Draw to win a car for the 1st prize, or one 2nd prize of a gold necklace and two 3rd prizes of a playstation.

Experience million reasons to smile this Diwali with Inorbit Mall Vashi

The Inorbit Mall at Vashi has stunning art installations and a Jewel Box Photo op zone to help you capture your favourite selfie. The mall is hosting a Shop & Win offer from November 13-16. Customers making purchases worth INR 3000 and above will get assured gift vouchers and hampers from some of the best apparel and accessories brands. On the occasion of Dhanteras, the mall will be giving away a gold pendant to shoppers making purchases above INR 1 lakh as part of a limited offer.

Inorbit Malls (India) Private Limited, a subsidiary of the K Raheja Corp, is the pioneer of the mall culture in India.  The company opened its first mall in 2004 at Malad, Mumbai. Today, it has a national presence with 5 operating malls in major cities like Mumbai, Navi Mumbai, Vadodara, Bengaluru and Cyberabad.

Ring in Diwali in style with Inorbit Mall Cyberabad

The iconic shopping destination of Cyberabad city – the Inorbit mall -- is all set to ring in the festivities in style with a rewarding shopping experience. The mall has been illuminated with colourful lighting and quirky installations and decor that will lift up your festive spirit. With the arrival of new brands like Birkenstock – the German footwear brand, and Celio, shoppers can explore a wide range of footwear and apparels. Participate in Shop & Win and win a complimentary stay at a leading hotel. Every shopper spinning the wheel gets to win handbags, jewellery, unconditional vouchers, furniture and furnishings and more. Indulge in some serious shopping till November 15 and get rewarded.

Lights of hope at Phoenix Market City’s grand Diwali celebrations

‘Lights of Hope’ – the theme for this year’s Diwali celebrations at the Phoenix Market City, Pune promise the new normal with positive times ahead. Based on it, unique installations of a mandala arch, a crystal swan and a lotus pond, present a gleaming representation of purity and harmony, apt for today's times. The mandala arch at the entrance is inspired by ancient Indian artistic styles and illuminated with 1,00,000 lights which capture the art form in the form of a circular tableau - resembling fireworks in a static manner. The crystal swan is an eloquent structure adorned with 1 lakh crystals with a mandala toupee. The installation is symbolic as it epitomises purity, enlightenment and re-birth. The installation of the throne of the Hindu Goddess of wealth and prosperity is powered by kinetic energy and is a representation of the karmic flow.

Festive merriment galore across Pacific Group of malls

The Pacific Group of Malls are known for captivating decoration and installations around festive themes. This time taking inspiration from mythology, Lord Rama upholds the religious sentiments in the festival of lights - Deepavali.

Pacific Mall, Sahibabad-Ghaziabad has installed the city’s tallest Lord Ram figurine of 18 feet in their main arena. Lord Rama’s representation celebrates his unique traits of honesty, loyalty, courage and humility.

Pacific Mall at Rajpur Road, popular as a premier shopping destination in Dehradun, has installed a 25 feet tall Lord Rama statue. The entire deck took 2 days and a workforce of 30 people to get ready and installed. Pacific Mall, Tagore Garden also recently became the talk of the town with its replica model of Ram Temple. The largest model ever made, the installation is an unprecedented 32 feet in height and 48 feet in width, sure to leave visitors with a sense of awe.

Pacific Mall is planning to incentivise customers for every purchase in the mall, by assured gifts, big ticket prizes and cashback offers. Apart from this, its team at the malls will be at the beck and call for ensuring utmost safety and security in the premises.

Pushpak Vimaan welcomes visitors at Gaur City Mall

Gaur City Mall, the biggest mall in Greater Noida, is all decked up to make Diwali joyous for every visitor. A huge 24 feet tall Pushpak Vimaan erected at the centre of the mall alongside decorated trees, clouds and giant diya cutouts, and hanging lights simulating a waterfall will teleport visitors to a different world altogether. 

The theme ‘Pushpak Vimaan’ has been chosen to mark the event that led to the biggest war of good over evil. The vimaan was also used to bring Sita back to Ayodhya, thus culminating in the victory of good over evil.

The mall is running a ‘Khushiyon ka Utsav’ that promises customers a chance to win bumper prizes every week through a lucky draw. The winner of the mega prize, to be held on November 22, will take home a brand new car.

Gaur City Mall situated in the heart of Noida Extension, is the first and largest mall of Greater Noida West with 7.64 lakh square feet mall cum multiplex. The mall offers an unparalleled retail mix combined with worldclass dining, entertainment and leisure attractions.

Conceptualised by Gauri Khan, “Celestial Glory” adds sparkle to Phoenix Palassio

Lucknow’s pride, the Phoenix Palassio, captures the sparkle and grandeur of Diwali with dazzling elephant installations conceptualised by none other than design maestro Gauri Khan. The mall is known for its magnificence and opulent luminosity of the nawabi era with sunshine beaming in from the sky lit roofs and the evenings illuminated by huge lanterns.

The ‘Celestial Glory’ installation with the two graceful elephant structures tower at a height of 25 feet. The display is made of metal and encrusted with over one lakh crystals that ornament their bejewelled hides, encircle their necks with garlands and adorn their anklets. The structure stands on a broad, circular base with an elegant lotus sculpture. The fluidly designed lamps on either side end facing each other at a diagonal slant, with the heads held aloft in anticipation of the coming festivities, and their outstretched trunks holding bud-shaped lamps to light up the sky, is sure to inspire and enchant visitors.

Phoenix Palassio, the largest mall of Lucknow, is the new shopping, F&B and entertainment landmark that has been designed as an ode to the city’s glorious past.