Fashion brands hold significant influence globally for several reasons. They are not only purveyors of style but also cultural icons that reflect and shape societal values and trends. Fashion brands drive economic growth through their contributions to the global economy, creating jobs and fostering innovation in design and production. They play a crucial role in setting trends, influencing consumer behaviour, and defining standards of beauty and aesthetics. Additionally, many fashion brands are at the forefront of advocating for sustainability and ethical practices, pushing for a more responsible and transparent industry.
Top Fashion Brands (Best 20 – Lyst Index Q4 2023)
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three-month period. The top 20 hottest fashion brands according to the Q4 2023 The Lyst Index are:
Prada
Prada, established in 1913 by Mario Prada, began as a leather goods shop in Milan, Italy, known for its high-quality craftsmanship in luggage, handbags, and accessories. The brand experienced a significant transformation in the late 1970s when Mario Prada’s granddaughter, Miuccia Prada, took over the company. Miuccia introduced a line of black nylon handbags and backpacks that became iconic for their minimalist yet luxurious design, marking the beginning of Prada’s rise to prominence.
Throughout the 1980s and 1990s, Prada expanded into ready-to-wear fashion for both men and women, becoming synonymous with understated elegance and innovative designs. In 1993, Miuccia Prada launched Miu Miu, a subsidiary brand offering a more playful and avant-garde take on fashion. Today, Prada has flagship stores in major cities worldwide, including New York, Paris, and Tokyo, and its designs are frequently seen on runways, red carpets, and in popular culture.
In recent years, Prada has committed to more sustainable practices, including the use of recycled nylon in its products, and has embraced digital innovation through virtual fashion shows and online retail expansion. Celebrated for its blend of traditional craftsmanship and contemporary aesthetics, Prada is characterised by clean lines, unique materials, and sophisticated simplicity. The brand remains a leading name in luxury fashion, continually evolving while maintaining its heritage of quality and innovation.
In Q4 2023, the brand Opened Pradasphere II public exhibit in Shanghai, announced collaboration with Axiom Space on NASA’s lunar spacesuits, and released holiday campaign starring Maya Hawke, Damson Idris, Louis Partridge & Kim Tae-Ri.
Miu Miu
Miu Miu, established in 1993 by Miuccia Prada, is a subsidiary brand of Prada that offers a more playful and avant-garde take on fashion. Named after Miuccia Prada’s nickname, Miu Miu focuses on experimental designs, youthful energy, and a bold aesthetic that contrasts with Prada’s more understated elegance. The brand quickly gained recognition for its unique approach, combining quirky details with luxurious craftsmanship. Miu Miu’s collections often feature vibrant colours, eclectic patterns, and innovative materials, appealing to a younger, fashion-forward audience. With flagship stores in major fashion capitals and a strong presence in high-profile fashion shows, Miu Miu has established itself as a distinctive and influential label in the global fashion industry.
In Q4 2023, the brand hosted Miu Miu Club event in Tokyo with Ever Anderson, dropped Holiday Campaign with Emma Corrin, and hosted Miu Miu Select event in New York with Emily Ratajkowski.
Loewe
Loewe, founded in 1846 in Madrid, Spain, is one of the world’s oldest luxury fashion houses, renowned for its exceptional craftsmanship in leather goods. The brand began as a cooperative of leather artisans and quickly gained a reputation for producing high-quality handbags, luggage, and accessories. In 1905, Loewe was appointed the Official Supplier to the Spanish Royal Court, solidifying its prestige.
In the modern era, Loewe has expanded its offerings to include ready-to-wear fashion, fragrances, and home accessories while maintaining its heritage of superior leather craftsmanship. The brand’s aesthetic blends traditional Spanish craftsmanship with contemporary design, creating timeless yet innovative pieces.
Under the creative direction of Jonathan Anderson, who joined in 2013, Loewe has revitalised its image with fresh, avant-garde designs and collaborations with artists and artisans. This has helped Loewe appeal to a broader, younger audience while respecting its storied legacy.
Loewe’s flagship store, Casa Loewe, is located in Madrid, with additional stores in major cities worldwide. The brand is celebrated for its iconic pieces, such as the Puzzle bag and the Hammock bag, which showcase its expertise in leatherwork and innovative design. As a member of the LVMH Group, Loewe continues to be a leading name in luxury fashion, synonymous with quality, creativity, and timeless elegance.
In Q4 2024, Loewe presented SS24 pre-collection campaign featuring Maggie Smith, announced support of 2024 Met Gala, and released limited run of jumpsuit worn by Rihanna during Super Bowl LVII halftime show.
Bottega Veneta
Bottega Veneta, established in 1966 in Vicenza, Italy, is renowned for its exceptional craftsmanship and luxurious leather goods. The brand’s signature intrecciato weave, developed in the early days, has become a hallmark of its identity, symbolising sophistication and discreet luxury without overt logos. Known for its motto ‘When your own initials are enough’, Bottega Veneta emphasises subtle elegance and timeless design.
Over the decades, Bottega Veneta has expanded beyond handbags and leather accessories to include ready-to-wear collections, footwear, jewellery, fragrances, and home décor, all maintaining the brand’s commitment to quality and craftsmanship. The brand’s products are crafted with meticulous attention to detail, using the finest materials and traditional techniques.
In recent years, Bottega Veneta has undergone a modern transformation under the creative direction of Daniel Lee, who joined the brand in 2018. Lee introduced a contemporary edge to the brand, blending modern aesthetics with the house’s rich heritage, leading to a surge in popularity and critical acclaim. Iconic designs such as the Pouch bag and the Lido sandals have become highly sought after, reaffirming Bottega Veneta’s status as a leader in the fashion industry.
Bottega Veneta’s flagship stores can be found in major fashion capitals around the world, reflecting its global influence and reach. As a part of the Kering Group, Bottega Veneta continues to innovate while staying true to its roots, offering timeless luxury that appeals to both traditional and contemporary audiences.
In Q4 2023, the Italy-based brand unveiled Readymade campaign featuring A$AP Rocky and Kendall Jenner, opened new Avenue Montaigne flagship store in Paris, and established new artisanal training school.
Moncler
Moncler, founded in 1952 in Monestier-de-Clermont, France, is renowned for its high-performance outerwear, particularly its luxury down jackets. Originally creating equipment for mountaineers, the brand quickly gained a reputation for combining functionality with style. Moncler revolutionised the market with its innovative use of down insulation, providing exceptional warmth and protection against extreme weather conditions.
In the 2000s, Moncler transformed from a niche outdoor brand into a global luxury fashion house under the leadership of Italian entrepreneur Remo Ruffini. The brand expanded its product line to include ready-to-wear collections, accessories, and footwear while maintaining its core expertise in high-quality outerwear.
Moncler’s distinctive designs, characterised by its iconic quilted jackets, have become a symbol of luxury and sophistication. The brand has also embraced collaboration, working with renowned designers and artists through its Moncler Genius project, which reinvents its collections with fresh, innovative perspectives.
Moncler’s flagship stores are located in major cities worldwide, reflecting its status as a global luxury brand. The company continues to push the boundaries of fashion and functionality, appealing to a diverse audience that values both style and performance. With its commitment to quality and innovation, Moncler remains at the forefront of the luxury outerwear market.
In Q4 2023, Moncler topped Dow Jones Sustainability Indices for 5th year in a row, announced double-digit growth in first 9 months of 2023, and launched Moncler Genius collections with Adidas and Palm Angels.
Saint Laurent
Saint Laurent, originally founded as Yves Saint Laurent (YSL) in 1961 by Yves Saint Laurent and his partner Pierre Bergé, is a renowned French luxury fashion house. The brand quickly gained acclaim for its innovative designs and was instrumental in shaping modern fashion. Yves Saint Laurent introduced iconic pieces such as the tuxedo jacket for women (Le Smoking), the safari jacket, and the trench coat, blending masculine and feminine elements in a revolutionary way.
The house of Saint Laurent is known for its blend of classic elegance and contemporary edge, pushing boundaries with its daring and chic styles. Over the years, the brand has expanded its offerings to include ready-to-wear collections, haute couture, accessories, fragrances, and cosmetics.
In 2012, under the creative direction of Hedi Slimane, the brand underwent a significant rebranding, simplifying its name to Saint Laurent and introducing a more rock-inspired aesthetic. This new direction revitalised the brand, attracting a younger, fashion-forward audience.
Currently, under the creative leadership of Anthony Vaccarello, Saint Laurent continues to be a leading name in the fashion industry. Vaccarello has maintained the brand’s edgy, glamorous identity while infusing it with his unique vision.
Saint Laurent’s flagship stores are located in major fashion capitals around the world, showcasing its collections and reinforcing its status as a global luxury powerhouse. The brand remains synonymous with sophistication, innovation, and timeless style.
In Q4 2023, Saint Laurent sponsored Juergen Teller’s exhibition at Grand Palais Ephémère in Paris, opened largest flagship yet on the Champs-Élysées in Paris, and continued partnership with Maison Gainsbourg.
Versace
Versace, founded in 1978 by Gianni Versace, is an iconic Italian luxury fashion house known for its bold, glamorous, and opulent designs. The brand quickly rose to prominence with its distinctive aesthetic, characterized by vibrant prints, rich colours, and intricate embellishments. Gianni Versace’s fearless approach to fashion combined classical art and mythology with contemporary pop culture, creating a unique and instantly recognisable style.
Following Gianni Versace’s tragic death in 1997, his sister Donatella Versace took over as creative director, continuing to uphold and evolve the brand’s legacy. Under her leadership, Versace has maintained its status as a symbol of luxury and high fashion, known for its daring runway shows and red-carpet glamour.
Versace’s product range includes haute couture, ready-to-wear collections, accessories, fragrances, and home furnishings. The brand’s signature motifs, such as the Medusa head and Greek key pattern, are emblematic of its luxurious and sophisticated image.
Versace’s flagship stores are located in major cities around the world, showcasing its opulent designs and reinforcing its global influence. As part of the Capri Holdings Limited group, Versace continues to be a dominant force in the fashion industry, celebrated for its bold designs, extravagant flair, and timeless appeal.
In Q4 2023, the brand launched Versace Icons with Anne Hathaway and Chris Lee, released holiday campaign featuring Stray Kids’ Hyunjin, and Claudia Schiffer closed the SS24 show.
Jacquemus
Jacquemus, founded in 2009 by French designer Simon Porte Jacquemus, is a contemporary fashion brand known for its minimalist yet innovative designs. Named after his mother’s maiden name, Jacquemus quickly gained recognition for its fresh and modern approach to fashion, characterised by playful proportions, deconstructed silhouettes, and a Mediterranean-inspired aesthetic.
The brand’s collections often draw inspiration from Simon’s childhood in the South of France, featuring vibrant colours, earthy tones, and relaxed yet chic styles. Jacquemus is celebrated for its iconic pieces, such as the oversized straw hat, the Le Chiquito mini bag, and asymmetrical dresses, which have become favourites among fashion enthusiasts and celebrities alike.
Jacquemus has successfully established itself as a significant player in the fashion industry, known for its runway shows in unconventional locations, such as lavender fields and wheat fields, which have garnered widespread attention and acclaim. The brand’s ability to blend simplicity with sophistication has resonated with a global audience, making it a beloved name in contemporary fashion.
With a focus on creativity and authenticity, Jacquemus continues to push boundaries and redefine modern elegance, offering collections that are both timeless and avant-garde. The brand’s flagship store in Paris and its strong online presence further solidify its position as a leading force in the fashion world.
In Q4 2023, Jacquemus was in limelight as it dropped holiday campaign starring Kendall Jenner and Blackpink’s Jennie, launched first collection for children, and opened a store in Courchevel.
Burberry
Burberry, founded in 1856 by Thomas Burberry in Basingstoke, England, is one of the most iconic and enduring British luxury fashion houses. Initially specialising in outdoor attire, the brand revolutionised rainwear with the invention of gabardine, a durable, waterproof fabric that remains a cornerstone of Burberry’s designs.
The brand’s signature item, the trench coat, was developed during World War I for British military officers and has since become a timeless fashion staple. Burberry’s distinctive tartan pattern, introduced in the 1920s, is one of the most recognisable motifs in the fashion industry, symbolising British heritage and craftsmanship.
Over the years, Burberry has expanded its offerings to include ready-to-wear collections, accessories, fragrances, eyewear, and beauty products. The brand is renowned for blending traditional British style with modern innovation, consistently setting trends while maintaining its classic appeal.
Under the creative direction of designers like Christopher Bailey and, more recently, Riccardo Tisci, Burberry has embraced digital innovation and sustainability, pioneering efforts in both e-commerce and eco-friendly practices. The brand’s commitment to combining heritage with contemporary fashion has kept it relevant in the competitive luxury market.
Burberry’s flagship stores in major cities around the world, such as London, New York, and Tokyo, showcase its iconic designs and reinforce its global influence. As a symbol of British luxury, Burberry continues to be celebrated for its timeless elegance, innovative spirit, and commitment to quality.
In Q4 2023, it continued Burberry Streets activations in Seoul, Shanghai and New York, released festive campaign, and unveiled SS24 campaign starring Rachel Weisz, King Rule, Damon Albarn and more.
Valentino
Valentino, founded in 1960 by Valentino Garavani in Rome, Italy, is a prestigious luxury fashion house renowned for its exquisite craftsmanship, elegant designs, and timeless glamour. From its inception, Valentino quickly established itself as a symbol of Italian haute couture, dressing celebrities, royalty, and socialites in its iconic creations.
Valentino’s designs are characterised by their romantic and sophisticated aesthetic, featuring luxurious fabrics, intricate embroidery, and meticulous attention to detail. The brand is particularly famous for its signature "Valentino Red" dresses, which have become synonymous with opulence and high fashion.
In 2008, designers Maria Grazia Chiuri and Pierpaolo Piccioli took over as co-creative directors, bringing a modern sensibility to the brand while respecting its rich heritage. Under their leadership, Valentino expanded its reach and influence in the fashion world. Since 2016, Pierpaolo Piccioli has continued to lead the brand as the sole creative director, infusing Valentino with contemporary elegance and innovative designs.
Valentino’s product range includes haute couture, ready-to-wear collections, accessories, footwear, fragrances, and eyewear. The brand’s flagship stores, located in major cities like Rome, Paris, New York, and Tokyo, reflect its global presence and commitment to luxury.
Known for its breathtaking runway shows and red-carpet appearances, Valentino remains a favourite among fashion icons and celebrities. The brand’s dedication to craftsmanship, creativity, and timeless beauty ensures its continued prominence in the world of luxury fashion.
In Q4 2023, Valentino opened boutiques in Paris, Shanghai and New York with new store concept, presented ‘Paris, a Night’s Tale’ campaign starring Rosie Huntington-Whiteley, and introduced Kaia Gerber as face of Black Tie campaign.
Gucci
Gucci, founded in 1921 by Guccio Gucci in Florence, Italy, is one of the world’s most renowned and influential luxury fashion houses. Initially established as a leather goods company, Gucci quickly gained a reputation for its exceptional craftsmanship and high-quality products, such as luggage, handbags, and accessories.
The brand’s iconic double-G logo, introduced in the 1960s, and its signature green-red-green stripe, have become symbols of luxury and sophistication. Throughout its history, Gucci has been known for its innovative designs, blending traditional Italian craftsmanship with contemporary fashion trends.
In the 1990s, under the creative direction of Tom Ford, Gucci underwent a significant transformation, becoming a symbol of modern glamour and sensuality. Ford’s bold and provocative designs revitalised the brand, attracting a younger, fashion-forward audience.
Today, under the creative direction of Alessandro Michele, who took over in 2015, Gucci continues to push the boundaries of fashion. Michele’s eclectic and visionary approach has redefined the brand’s image, embracing a maximalist aesthetic that combines vintage elements with contemporary style. His tenure has brought a renewed focus on individuality, self-expression, and inclusivity.
Gucci’s extensive product range includes ready-to-wear collections, handbags, shoes, accessories, fragrances, and home decor. The brand is also committed to sustainability, with initiatives aimed at reducing its environmental impact and promoting ethical practices.
With flagship stores in major cities worldwide and a strong online presence, Gucci remains at the forefront of the fashion industry, celebrated for its creativity, innovation, and enduring appeal. The brand’s ability to evolve while staying true to its heritage ensures its continued relevance and success in the global luxury market.
In Q4 2023, Gucci debuted campaign starring Paul Mescal and Xiao Zhan, launched vegan Horsebit handbags, and teamed up with Barbour on upcycling project.
Balenciaga
Balenciaga, founded in 1917 by Spanish designer Cristóbal Balenciaga, is a prestigious fashion house renowned for its innovative designs and significant influence on modern fashion. Initially established in San Sebastián, Spain, Balenciaga relocated to Paris in 1937 due to the Spanish Civil War, where it quickly gained acclaim for its avant-garde and architectural approach to haute couture.
Cristóbal Balenciaga was celebrated for his mastery of tailoring and his revolutionary silhouettes, such as the high-waisted baby doll dress, the balloon skirt, and the cocoon coat. His work redefined women’s fashion, emphasizing form and structure over embellishment, and earning the admiration of contemporaries like Christian Dior and Coco Chanel.
After closing in 1968 and a period of dormancy, Balenciaga was revived in the late 20th century. The brand has since continued to evolve, maintaining its legacy of innovation under the direction of several notable designers. In recent years, under the creative direction of Demna Gvasalia, who took over in 2015, Balenciaga has embraced a bold, streetwear-inspired aesthetic that blends luxury with urban culture.
Gvasalia’s tenure has seen the introduction of iconic items such as the Triple S sneakers and the reimagined City bag, as well as groundbreaking runway shows that challenge traditional fashion norms. His approach combines irony, deconstruction, and social commentary, resonating with a younger, fashion-savvy audience.
Balenciaga’s product range includes ready-to-wear collections, handbags, footwear, and accessories, all characterized by a mix of cutting-edge design and high-quality craftsmanship. The brand’s flagship stores in fashion capitals like Paris, New York, and Tokyo reflect its global influence and commitment to pushing the boundaries of contemporary fashion.
With its rich heritage and forward-thinking vision, Balenciaga remains a leading force in the fashion industry, celebrated for its creativity, originality, and ability to redefine luxury fashion.
In Q4 2023, Balenciaga named Nicole Kidman and Michelle Yeoh brand ambassadors, staged Fall 24 collection show in Los Angeles, and launched first skiwear collection.
Diesel
Diesel, founded in 1978 by Renzo Rosso in Italy, is a renowned fashion brand famous for its high-quality denim and edgy, urban style. Initially focused on creating premium jeans, Diesel quickly became a pioneer in the fashion industry, known for its innovative designs, unique washes, and bold advertising campaigns.
Throughout the 1980s and 1990s, Diesel expanded its product range to include a full line of apparel, accessories, footwear, and fragrances. The brand’s rebellious spirit and unconventional approach to fashion appealed to a younger, trend-setting audience, establishing Diesel as a leader in casual and streetwear.
Diesel’s marketing campaigns, often provocative and irreverent, have played a significant role in shaping its identity. The brand’s slogan, "For Successful Living," reflects its philosophy of individuality and self-expression.
In recent years, Diesel has embraced sustainability and innovation, launching initiatives aimed at reducing its environmental impact and promoting ethical practices. The brand’s Diesel Library, introduced in 2021, focuses on creating timeless, responsibly made denim pieces.
Diesel’s flagship stores, located in major cities worldwide, showcase its diverse product offerings and commitment to contemporary design. With a strong online presence and a loyal global following, Diesel continues to be a major player in the fashion industry, celebrated for its creativity, boldness, and commitment to pushing the boundaries of style.
In Q4 2023, Diesel partnered with Lee for new DIESELVES program, launched XXXMAS holiday campaign, and dressed Travis Scott and Måneskin.
Skims
Skims, founded in 2019 by Kim Kardashian and Jens Grede, is an innovative fashion brand specialising in shapewear, loungewear, and underwear. The brand quickly gained recognition for its focus on inclusivity, offering a wide range of sizes and skin tones to cater to diverse body types and preferences.
Skims revolutionised the shapewear industry with its emphasis on comfort, versatility, and functionality. The brand’s products are designed to enhance natural body shapes and provide support without compromising on style. Skims’ commitment to body positivity and diversity is reflected in its extensive size range, from XXS to 5X, and its inclusive marketing campaigns featuring a variety of models.
Beyond shapewear, Skims has expanded its offerings to include cozy loungewear, essential underwear, and practical solutions such as maternity shapewear and adaptive designs for individuals with disabilities. The brand’s collections are characterised by their minimalist aesthetic, high-quality fabrics, and thoughtful construction, ensuring both comfort and durability.
Skims has leveraged Kim Kardashian’s global influence and social media presence to build a strong brand identity and connect with a broad audience. Its successful online retail strategy and frequent product launches have contributed to rapid growth and widespread popularity.
With its focus on inclusivity, innovation, and consumer comfort, Skims has established itself as a leading brand in the fashion industry, redefining the standards of shapewear and everyday essentials.
In Q4 2023, Skims was named underwear partner of the NBA, dropped viral faux nipple bra, and released collaboration with Swarovski.
Dior
Dior, officially known as Christian Dior SE, is a prestigious French luxury fashion house founded in 1946 by designer Christian Dior. The brand quickly gained international fame with its debut collection, the "New Look," which revolutionised women’s fashion by introducing voluminous skirts and cinched waists, a stark contrast to the wartime styles of the 1940s. This collection not only redefined femininity and elegance but also established Dior as a key player in the fashion industry.
Over the decades, Dior has expanded its offerings to include haute couture, ready-to-wear, accessories, fragrances, cosmetics, and skincare. The brand is known for its exquisite craftsmanship, timeless elegance, and innovative designs. Iconic products, such as the Lady Dior handbag and Dior’s line of perfumes, including the famous "Miss Dior," have become symbols of luxury and sophistication.
Several renowned designers have led Dior’s creative direction, each bringing their unique vision while maintaining the brand’s core values of elegance and innovation. From Yves Saint Laurent and Marc Bohan to John Galliano, Raf Simons, and currently Maria Grazia Chiuri, Dior has continually evolved, setting trends and influencing global fashion.
Maria Grazia Chiuri, the first woman to lead Dior as Creative Director, has brought a modern and feminist perspective to the brand since 2016. Her collections often highlight themes of empowerment and feature intricate designs that blend traditional techniques with contemporary aesthetics.
Dior’s flagship boutiques are located in major cities around the world, including Paris, New York, Tokyo, and Shanghai, showcasing its diverse range of products. As a part of the LVMH group, Dior continues to be a symbol of luxury and innovation in the fashion industry, celebrated for its commitment to excellence and its enduring impact on global style.
In Q4 2023, Dior teamed up with Saks to create Dior’s Carousel of Dreams, named Jay Chou as newest menswear ambassador, and unveiled new exhibition La Galerie Dior.
Louis Vuitton
Louis Vuitton, founded in 1854 by Louis Vuitton in Paris, France, is one of the world’s leading luxury fashion houses. Initially established as a maker of high-quality trunks and luggage, the brand quickly became renowned for its craftsmanship, innovation, and distinctive designs. Louis Vuitton revolutionised the travel industry with his lightweight, durable, and flat-topped trunks that could be easily stacked, a departure from the traditional rounded-top trunks of the time.
The brand’s iconic Monogram Canvas, introduced in 1896 by Louis Vuitton’s son Georges Vuitton, features the signature LV initials and floral motifs, which have become a symbol of luxury and sophistication. Over the years, Louis Vuitton has expanded its product range to include ready-to-wear clothing, accessories, shoes, watches, jewellery, fragrances, and leather goods.
Louis Vuitton is known for its commitment to quality, blending traditional craftsmanship with modern innovation. The brand has maintained its prestigious status through its collaborations with renowned designers and artists, such as Marc Jacobs, who served as the creative director from 1997 to 2013, and the current artistic director, Nicolas Ghesquière, who has brought a contemporary edge to the brand’s classic elegance.
The brand’s distinctive designs and high-quality products have made it a favourite among celebrities and fashion enthusiasts worldwide. Louis Vuitton’s flagship stores in major cities like Paris, New York, Tokyo, and Shanghai reflect its global influence and commitment to luxury retail.
As a cornerstone of the LVMH group, Louis Vuitton continues to lead the fashion industry with its innovative designs, timeless style, and dedication to excellence. The brand’s ability to blend heritage with modernity ensures its enduring appeal and status as a symbol of luxury and sophistication.
In Q4 2023, Louis Vuitton hosted pre-Fall 24 men’s show in Hong Kong, named K-pop band Riize as newest house ambassadors, and announced finalists for first Louis Vuitton Watch Prize for Independent Creatives.
UGG
UGG, founded in 1978 by Australian surfer Brian Smith, is a global lifestyle brand renowned for its iconic sheepskin boots. Initially targeting surfers who wore the boots to keep their feet warm after catching waves, UGG quickly gained popularity in California and beyond for its unique combination of comfort, warmth, and casual style.
The brand’s signature Classic Boot, crafted from high-quality twin-faced sheepskin, became a cultural phenomenon in the early 2000s, embraced by celebrities and fashion enthusiasts alike. Its distinct design and unparalleled comfort transformed UGG into a symbol of relaxed, luxurious footwear.
UGG has since expanded its product range to include a wide variety of footwear, such as slippers, sandals, and sneakers, as well as apparel, accessories, and home goods. The brand maintains its commitment to quality and craftsmanship, using premium materials and innovative techniques to create products that blend functionality with style.
UGG’s success lies in its ability to evolve while staying true to its roots. The brand has embraced fashion trends and seasonal collections, offering versatile designs that appeal to a broad audience. UGG’s products are now available in major retail locations worldwide, including flagship stores in cities like New York, London, and Tokyo, as well as through a robust online presence.
With its combination of comfort, quality, and timeless style, UGG continues to be a beloved brand in the fashion industry, celebrated for its iconic boots and expanding range of lifestyle products.
In Q4 2023, UGG launched ‘Regenerate by Ugg’ collection, and introduced Ugg Extreme collection.
The Row
The Row, founded in 2006 by Ashley and Mary-Kate Olsen, is a luxury fashion brand known for its minimalist design aesthetic and commitment to exceptional quality and craftsmanship. Named after London’s Savile Row, a street famous for its bespoke tailoring, The Row embodies a philosophy of understated elegance and timeless sophistication.
The Row quickly garnered attention for its focus on clean lines, refined silhouettes, and luxurious fabrics. The brand offers a range of products, including ready-to-wear collections for both women and men, as well as accessories, shoes, and eyewear. Each piece reflects a meticulous attention to detail, combining modern design with traditional tailoring techniques.
The Row’s designs are characterised by their simplicity and versatility, making them staples in the wardrobes of discerning fashion enthusiasts. The brand is celebrated for its use of high-quality materials, such as cashmere, silk, and fine leather, which contribute to the longevity and classic appeal of its collections.
Ashley and Mary-Kate Olsen’s vision for The Row has consistently emphasised the importance of craftsmanship and quality over trend-driven fashion. This approach has earned the brand critical acclaim and a loyal following among those who appreciate its refined, yet relaxed aesthetic.
The Row’s flagship stores in New York and Los Angeles reflect the brand’s minimalist ethos, offering a serene shopping environment that highlights the beauty and craftsmanship of its products. As a leading name in luxury fashion, The Row continues to set the standard for modern elegance and timeless style.
In Q4 2023, The Row presented SS24 collection in Paris, and hosted a private sample sale in New York. The brand was worn by Jennifer Lawrence, Rosie Huntington-Whiteley and Sofia Richie during the quarter.
JW Anderson
JW Anderson, founded in 2008 by Northern Irish designer Jonathan Anderson, is a contemporary fashion brand known for its innovative and androgynous designs that blend masculine and feminine elements. Originally launched as a menswear label, JW Anderson quickly gained acclaim for its unique approach to tailoring and its ability to challenge traditional gender norms in fashion.
In 2010, the brand expanded into womenswear, further establishing its reputation for pushing boundaries and exploring new aesthetics. JW Anderson is celebrated for its experimental use of materials, unconventional silhouettes, and distinctive details, which create a striking and modern look.
Jonathan Anderson’s creative vision has led to numerous collaborations with other high-profile brands, including Uniqlo and Converse, bringing his avant-garde designs to a wider audience. His work has been recognised with multiple awards, including the British Fashion Awards for both Menswear and Womenswear Designer of the Year.
In addition to his work with his eponymous label, Jonathan Anderson was appointed as the creative director of the Spanish luxury house Loewe in 2013. His influence has helped to rejuvenate the brand, blending its rich heritage with contemporary design.
JW Anderson’s collections are showcased at fashion weeks in London and Paris, and the brand’s products are available in leading luxury retailers around the world. With its bold, forward-thinking designs and commitment to innovation, JW Anderson continues to be a significant force in contemporary fashion, appealing to those who appreciate creativity and originality in their wardrobe.
In Q4 2023, JW Anderson opened a store in Tokyo, received CFDA Award for International Designer of the Year, and was awarded Designer of the Year at the 2023 Fashion Awards.
Fendi
Fendi, founded in 1925 by Adele and Edoardo Fendi in Rome, Italy, is a prestigious luxury fashion house renowned for its exceptional craftsmanship, innovative designs, and luxurious materials. Initially starting as a small boutique specialising in leather goods and fur, Fendi quickly gained a reputation for high-quality products and exquisite craftsmanship.
In 1965, Karl Lagerfeld joined Fendi as the creative director, a role he held for over five decades. Lagerfeld’s visionary designs and innovative use of fur transformed Fendi into a global luxury powerhouse. He introduced the iconic double "F" logo, which stands for "Fun Furs," and helped establish Fendi as a leader in both the fashion and fur industries.
Under the creative direction of Lagerfeld and the Fendi sisters, particularly Silvia Venturini Fendi, who later took on the role of creative director for accessories and menswear, Fendi expanded its offerings to include ready-to-wear collections, handbags, shoes, accessories, and fragrances. The brand is particularly famous for its "Baguette" bag, which became a fashion phenomenon in the late 1990s.
Fendi’s designs are characterised by their boldness, innovation, and luxurious details. The brand seamlessly blends traditional Italian craftsmanship with modern aesthetics, creating timeless pieces that are both stylish and functional.
Today, Fendi continues to thrive under the leadership of Silvia Venturini Fendi and the creative team. The brand’s flagship stores in major cities like Rome, Paris, New York, and Tokyo reflect its global influence and commitment to luxury. As part of the LVMH group, Fendi remains a symbol of elegance, innovation, and Italian craftsmanship, celebrated for its contributions to the world of fashion and luxury goods.
In Q4 2023, Fendi unveiled skiwear capsule collection, teamed up with Frgmt for Pokémon collection, and appointed Random Identities’ Stefano Pilati as Friend of Fendi.
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