The Washington-based Natural Fibers Alliance is an environmental justice coalition that represents the interests of wool, leather, fur, and other naturally produced materials. During Fashion Revolution's 'Fashion Revolution Week' this year, the Alliance released new polling data showing widespread support for the use of natural fibres, including real fur.

Despite a decades-long campaign against fur from a small group of activists, fur receives significant support from the public that can no longer be ignored, the findings showed.

The poll found that 61 per cent of consumers agree or strongly agree that "brands and retailers can responsibly use animal-based materials (such as leather, wool, fur, and silk)." Further, 62 per cent of the public would consider purchasing fur that was certified humane and sustainable, while only 16 per cent would not. 60 per cent believe brands and designers should be allowed to use real fur, while only 12 per cent do not.

The tables below show the findings:

QUESTION 1: Are you...?

QUESTION 2: What is your age?

QUESTION 3: Should retailers be free to sell products that are legal?

QUESTION 4: Are you satisfied that brands and retailers can responsibly use animal-based materials (such as leather, wool, fur, and silk)?

QUESTION 5: Do you believe that brands and retailers should be allowed to make and sell clothes and other garments made with/from natural fur?

QUESTION 6: Would you consider purchasing a product that includes some natural fur if it was Furmark® certified?