Sustainable fashion has caused quite an uproar in recent years and this concept has become a business imperative for the industry.

In 2022, a survey found that 35 per cent of US customers would pay more for clothing made sustainably or with eco-friendly materials. An increasing number of customers want to get more actively involved in reducing fashion’s negative environmental impact. Brands must also evolve to stay on top of this trend and professionals who want to work in this field should update their knowledge about fashion sustainability.

Although sustainability has become a popular buzzword, it has made it hard for people to define it and understand it.

If you are feeling overwhelmed by all the information around sustainable fashion, below we list some of the main reasons why slow fashion is so important and how it can bring a positive change in the world.

What is Sustainable Fashion?

Sustainable fashion is an approach to fashion that encourages the creation of clothing and accessories in a way that is both environmentally friendly and socially responsible. It focuses on using materials, processes, and production methods that are less harmful to the environment, while also taking into consideration the social implications of producing garments.

Sustainable fashion is becoming increasingly popular as consumers become more aware of their environmental impact and demand more ethical products from brands.

In recent years, fashion brands like Cider have heard the demands of consumers and responded with an innovative approach to style.

The Cider clothing sustainability philosophy is all about using recycled materials, such as recycled polyester and cotton, in the production processes, ensuring that their clothing pieces are as eco-friendly as possible. From the use of sustainable materials to their commitment to ethical production practices, Cider has become a leader in the fashion industry. Their cutting-edge designs not only look great but also help protect our environment.

The Importance of Sustainable Fashion

Fair Wages

Fast fashion companies that launch multiple collections in a single year and produce cheap clothing, often source their clothes from developing countries. The workers often work long hours in poor conditions and are paid little.

The pressures of manufacturing contribute to a climate that encourages worker exploitation. These companies have been accused by the media of child labour many times. Clothing companies that are committed to sustainability place a high priority on employee safety and fair compensation.

Through sustainable production methods, companies can ensure that their workers have access to proper healthcare, job security, and other benefits. Additionally, sustainable fashion promotes healthy working conditions which lead to increased productivity and employee satisfaction.

By investing in sustainable fashion brands, consumers can help create a better world for everyone. By supporting these brands, individuals can ensure that their clothes are made ethically while also helping to reduce environmental pollution caused by traditional manufacturing processes.

Reduced Waste Generation

By 2050, the global production of municipal waste is expected to reach 3.4 million metric tons. The rise in waste is due to factors like consumer shopping habits, urbanisation, and population growth. By using durable materials to produce premium clothing, sustainable brands strive to reduce waste. These clothing companies copy the latest fashion trends to reduce waste.

Reduced Water Waste

Fashion is a resource and water-intensive industry. According to research, a pair of jeans requires 1,800 gallons of water to make it through the production line. The dyeing of textiles and the production of these products also pollute waterways, while clothing factories discharge toxic waste full of chemicals into nearby rivers.

Sustainable fashion can help address these issues through the use of better materials, working closely with factories that recycle and reduce the amount of water used during production, and avoiding synthetics and other chemicals.

Restores a Sense of Individuality

Sustainable fashion is never about chasing the latest trends. It encourages buyers to be intentional with their clothing choices.

It requires an increased sense of self-awareness, as it allows individuals to reflect on their true passions rather than just what the fashion industry tells them they should love. This is not only about supporting independent, unique fashion designers. One can also be resourceful by using what they already have, whether it is through thrifting or upcycling.

Sustainable fashion allows individuals to create a wardrobe that celebrates their individuality, as it takes them away from the fast fashion cycle and its consumption patterns. This allows them to find joy in what they already have.

Final Thoughts

Clothing is a huge part of people’s lives and a great way for them to make a difference. They may not have the power to influence the fashion industry directly, but they can educate themselves and raise awareness about who makes their clothes, the materials from which they are made, and how the production of those clothes impacts people and the environment.

By practicing sustainable fashion, brands can help improve industry practices, support garment workers, and reduce environmental damage.