Sustainable fashion embodies a commitment to ethical practices and aims to reduce the fashion industry’s environmental impact. This involves using sustainable materials, implementing fair trade practices, minimizing waste, and promoting mindful consumption, among other strategies.

As sustainable fashion gains global traction, India emerges as a shining example of creativity and responsibility. This year, fashion designers will increasingly embrace eco-conscious principles to craft vibrant and fashionable attire, showcasing an array of exciting trends influenced by their traditional heritage while embracing modern aesthetics.

By embracing sustainable fashion, individuals can consciously reduce their environmental footprint while adorning themselves in chic and culturally rich garments that pay homage to India’s heritage.

Vibrant Patterns and Prints

Indian fashion has a long-standing tradition of intricate patterns and prints, which are now being reimagined with sustainable practices. Vibrant block prints, floral motifs, and geometric designs create visually captivating garments. These patterns are crafted using natural dyes, eco-friendly inks, and traditional printing techniques, resulting in a harmonious fusion of sustainability and style.

Indian textile traditions offer a rich array of natural dyeing techniques that align seamlessly with sustainable principles. Designers are rediscovering these time-honoured methods to produce vivid colours sourced from natural elements like indigo, turmeric and madder root. These hues possess a unique depth and authenticity that imbue sustainable fashion with character.

Overall, eco-printing is a unique and environmentally friendly way to create beautiful and one-of-a-kind textiles. It demands patience, expertise, and a profound appreciation for the natural world, yet the outcome can be truly magnificent.

A new style of sustainable print is emerging as manufacturers respond to consumer demand for eco-friendly fabrics, such as viscose. Viscose fabric has a silky appearance and texture, though it is breathable and soft like cotton and has a good drape as well. Its lightweight nature makes it a popular choice for everyday casual attire, although it also finds favour among those seeking comfort and elegance in formal garments. This fabric’s widespread popularity worldwide can be attributed to its versatility, affordability, and numerous desirable attributes.

The open pores of the fabric make it very breezy, which is why it is the best buy for humid Indian weather. Another good thing about viscose is that it dyes quite effortlessly and retains the colour for a long time; therefore, it is an appropriate choice for making printed outfits.

Revitalising Classics with Bold Hues

Sustainable fashion often prioritizes timeless pieces that remain in vogue for years, but bold colour choices can infuse a contemporary edge into classic Indian garments, revitalizing them with daring hues like electric blue, fiery orange, or emerald, green, enhancing visual appeal and instilling a sense of empowerment and confidence.

Viscose, chosen for its strong ability to retain colours, is the ideal fabric for such vibrant transformations. Viscose outfits are dyed in the brightest and richest colours, benefiting from the material’s versatility and its ability to blend seamlessly with various fibers, offering both cost efficiency and added shine, softness and comfort.

Modern Takes on Traditional Wear

Women have plenty of choices when it comes to different types of viscose fabrics for their clothing. Cotton viscose and linen viscose are popular picks for everyday wear and are often used to make stylishly printed kurtas and intricately embroidered kurtis. Lately, there’s been a trend of giving traditional Indian clothing a modern twist, with designers playing around with new cuts, silhouettes, and fabrics while keeping the traditional touch alive.

When it comes to styling, the diverse range of viscose fabrics means they can have varying characteristics, making them suitable for different occasions. The fanciest and silkiest versions of viscose fabric are reserved for high-end garments like sarees, salwar kameez, and lehenga cholis, which women love to wear for evening events and parties, especially among the younger generation looking for fresh takes on traditional attire.

APR Viscose Rayon

With its sustainably sourced and responsibly manufactured viscose rayon, APR supports a more positive change towards printed fabric, particularly in the finishing process. APR has announced that tests have confirmed the biodegradability of its fibres in fresh water and soil. The tests were carried out by independent research laboratory Organic Waste Systems, and as a result, APR’s viscose staple fibres (VSF) have been awarded the international OK biodegradability WATER and OK biodegradability SOIL labels by accredited certification board TUV Austria.

Furthermore, APR also obtained PEFC Chain of Custody certification. It provides independent, verified assurance that the certified forest-based material contained in a product originates from sustainably managed forests.