Amit Tripathi

Amit Tripathi is the managing director of IdeateLabs, India’s largest self-funded digital ecosystem. A finance postgraduate and a self-confessed ‘accidental marketeer’, Amit is actively involved in creating unique and path-breaking creative marketing strategies to increase foothold and enhance digital presence for the brands. 

Amit started his entrepreneurial stint in 1998, setting up an online education platform, which tied in various schools and colleges via a private network, providing training solutions and curriculum support. With the dot-com meltdown of 2000, and depleting cash reserves, he shifted his focus to offering web solutions, which led to an exciting joint venture called WebPercept, with Percept Advertising. In 2007, WebPercept was acquired back from Percept and rechristened as IdeateLabs.