DVR Seshadri is a Professor of Practice in the Marketing Area at the Indian School of Business (ISB). His areas of interest are healthcare, business-to-business marketing, and climate change. He is actively involved with several NGOs such as Aravind Eye Care Systems, Madurai and DHAN Foundation, Madurai in addition to engagement with several top corporates such as companies of the Tata Group and L&T. Over the years, he had been engaged in teaching/consulting capacity with over 100 large corporates, both India-based and foreign MNCs. He is currently the Director of ISB-CBM (ISB-Centre for Business Markets), a platform for the engagement of global top academics in B2B Marketing with the industry, particularly in India.