Yashraj Bhaiya, a graduate of Fashion Design from NIFT Gandhinagar, spearheads Label Varsha. With the idea that an elegant look is achieved when a single strand of cotton thread is used with a similar fabric colour, and designs that no other fashion brand can offer in India, Label Varsha’s products are a work of art that is electronically administered and printed directly on the surface of the garment. Through his love for Indian art and crafts and a keen eye for details, Yashraj has put a team of designing experts in place who have taken the look and feel of the products to a new level. He is an up and comer in the fashion industry, taking a tactful twist on up-to-the-minute trends followed in the fashion constructs of today’s modern India.