To present a genderless international collection
Cadica's adventure in the production of hangtags and labels started in 1974 in Carpi, a historical area in the textile industry of northern Italy. Carlo Parisatto, Chief Marketing Officer, Cadica Group, gives an outline about the trims market, how Cadica’s new collection is created around sustainability and circularity, and the Cadica App that lets customers browse through latest collections and examine all labeling and packaging proposals, thus improving the company’s Web-shop B2B experience.
What is the market size of hangtags and labels in the world? At what rate is it growing?
Trims have less than 1 per cent market share, but in terms of awareness of the brand they have 80 per cent importance because they are one thing that the customers look at to check the price and details of the brand.
What new technologies/processes you might be researching on to bring about newness in your products?
For a reality that is becoming more and more 2.0 based, Cadica proposes more alternatives for the development of accessories and packaging complete with innovative technologies, meaning ID solutions: RFID, NFC, QR Code, Bar Code and other proposals that not only allow to prevent the phenomenon of counterfeiting by protecting brands, but also control the interaction between them and the final customer.
Since years we offer solutions and new technology to safeguard fashion from shoplifts, counterfeits, controlling of licensee, and to cut stock and distribution costs.
The technology implementation in warehouse logistics involves tag initialisation and association to the garment. Thanks to our branches in the main fashion production plants worldwide and logistics distribution, Cadica Group can provide printing service and tag serialisation with direct delivery service of labels or hangtags to its suppliers. The entire process is based on sophisticated Web applications that enable the company to customise the layout supports, to supply the production batches data, to track consignments and deliveries, to check the production quantity or brand accessories returns.
Cadica Group provides its clients Web services in consultation with the printing service database that is fed by Web transactions of the IT departments, logistics and affiliated retail companies.
What would your acquisition of Etichetta 2000 mean for the textile world?
Cadica Group has achieved a very important step in its vision to create a productive pole operating at 360° in the development, production and distribution of fashion accessories, expanding its range of products and strengthening specific types, such as management of “variable data” on merchandise labels and anti-counterfeiting solutions.
The operation will allow the group to consolidate its position in the luxury sector, which is becoming increasingly demanding and attentive to the sustainability of its products.
Etichetta 2000 operates through a proprietary production facility equipped with state-of-the-art machinery. The group has also developed and perfected the proprietary platform for the management of variable data on care/product labels over the years. This method is "web-based”, and therefore the management process is replicated on different production sites, which maintains the integrity of the information flows.
What are the merits of being an Italian company? What country specific qualities are ingrained or trademark of your products?
Italy means high quality and creativity, also innovation and attention to research. For our sector, the market recognises the quality of materials, strong R&D activities and flexibility which is another advantage of an Italian company.
How does your supply chain network work? Which regions of the world are part of your supply chain?
Cadica has a global production network, and so we can assist customers in any place around the world, providing quality and innovation that have always been hallmark of our business.
How do you see your market segment growing in the next 5-10 years both locally and internationally?
Our market is growing constantly. Labelling is becoming part of the brand identity and fashion customers know the importance of a coherent and strong brand image.
Technology is proving to be a life-saving game changer in the time of the pandemic. How are you leveraging technology in current times?
Today it’s time to look ahead and think about how the “new normal” will impact the different working areas. Aware of this, Cadica Group has decided to face the new digital era with launch of its “Cadica App”.
Digitalisation is the real opportunity--it can save sampling and shipping costs. We improved our Web-shop B2B for customers with additional services like launch of the new Cadica App collection. This will let customers browse the latest collections, examine all our labeling and packaging proposals, order samples, chat with representatives, watch webinar explanation on materials and technics for each collection.
The period of Covid-19 has only accelerated the activities that have always been the basis of Cadica’s corporate strategy, technology and innovation. For this reason, investments were made to improve the tools that already exist and implement new ones by dedicating additional services to the customer, aiming at omni-channel strategy.
Where does the manufacturing happen?
The group platform responds to customers’ increasing need for global distribution and quality of service by its presence in Italy, Turkey, Tunisia, China, Hong Kong, India and Romania.
What are the different printing/embossing/weaving etc techniques that you use on your products?
We create different items with a wide range of material and techniques: screen prints, sublimation prints, high density, foil or transfer, flock, UV, embossing/debossing prints, high frequency, woven label, selvedge labels, embroideries (3D, terry stitching, classic).
Please throw some light on your latest FW 22/23 collection.
Cadica will present its new Fall-Winter 2022/2023 collection with the help of a numerical concept where each theme will tell a story, an event or a short anecdote.
Numbers become the protagonists of this new collection, called “Numbers Matter”. Numbers are the new collection brands and each capsule talks about a particular number that can be a historical date, a special place, a scientific discovery, a poetry, or a secret code.
The product details are strictly connected to the design and trends that a specific number evokes--the colours, the shapes and inspirations come from the meaning that it expresses, its story and its symbols.
With this idea Cadica would like to present a genderless international collection. The research and choice of the numbers were focused on worldwide cultural events.
What plans for the current year? What would be your focus areas?
The new Cadica Group will constitute the initial platform on which an ambitious path of further acquisitions will be activated, aimed at creating an international reference provider of all accessories for premium clothing (labels, tags, ribbons, leather accessories, embroidery, packaging, buttons, zipper, metal decorations etc).
Which brands & retailers are you currently associated with?
We work for fashion luxury brands from activewear to beachwear, classic and denimwear. We aim to provide ideas that are in line with the latest trends and able to reflect the distinctive style of each customer--each product shown in a collection is merely an example to inspire others, and each element or material can be customised for a unique, instantly recognisable result.
Which are your major markets worldwide?
Our major markets are Europe, Asia, and US.
What percentage of sustainability and circularity do your products promise?
The new Cadica collection is created with a strong sense of responsibility, with fewer products but richer in details and ideas, a targeted collection for unisex and no gender style that will reduce waste and sample production. Mixing natural materials, organic fibres, recycled collections, and wastes--our mission is to give creative but sustainable and workable suggestions to our fashion customers and partners.
That's why Cadica Group's AW2223 collection can be considered 100 per cent circular. Each catalogue has an ethical choice solution with detailed technical information about the company’s and material’s certifications.
We have given special attention to the new ethical choice of items--felts coming from recycled plastic combined with cool screen prints in total preservation of nature.
We have created 100 per cent biodegradable and compostable labeling, trying to give a strong design that can be perfect for active and tech brands. Packaging for e-commerce and retails are made with stone paper or paper-no-paper material, natural and certified fabrics from GOTS compliant organic cotton.
How have customer preferences for your products changed in the current pandemic situation?
Today customers, from big fashion brands to new start-ups, are increasingly demanding sustainable solutions and company certifications.
Our intention for years has been to make our customers aware of the green trend--we offer them alternative solutions both in terms of materials and production processes. Although our eco collections have been around for years, over time we have had to enrich them with details, certifications and technical data sheets on the composition of materials.
Sustainability is no longer a choice, but a necessity, and we have seen this in the strong demand for samples and projects related to this. Clients are consequently more informed and updated, so they ask for specifications related to each item.
With the aim of reducing waste, the SS22 collection has been reduced both in number of pages and articles. The stylistic line chosen is genderless, in order to have a unique sample collection going with the philosophy of less is better, flexible for every type of request.
Sustainability is no longer concentrated in a dedicated collection as it was last year, but is inherent in the entire main collection, making it 100 per cent sustainable. We have made ethics the basis of our strategy, no longer a proposal.
Digitalisation and omni-channel are other key points. It has allowed us to make better use of sharing tools, avoiding unnecessary production of samples, waste, and expense of unused samples due to travel restrictions. We have invested in a company application that contains all our catalogues from which you can view and order products.
