We believe that fashion should be both stylish and functional
Bunny Corset stands at the forefront of luxury women’s apparel, specialising in high-end, bespoke corsets that blend functionality with fashion. As the leading internet retailer and designer of premium, custom corsets globally, Bunny Corset is celebrated for its exceptional quality, innovative designs, and a wide range of styles catering to diverse tastes and occasions. Speaking to Fibre2Fashion, Founder Suman Bharti discusses corsetry.
Could you discuss the historical significance of corsets and how it has evolved into a fashion staple in contemporary society?
The corset’s historical significance spans centuries, initially serving practical purposes before becoming a symbol of femininity and status in the Renaissance and Victorian eras. Despite sparking debates about women’s rights and health, corsets persisted, adapting to changing societal attitudes and fashion trends. In modern times, corsets have staged a comeback as a versatile fashion staple, prioritising comfort and self-expression. Embraced by individuals of all genders, contemporary corsets reflect the evolving landscape of fashion and personal identity, symbolising empowerment and body positivity.
How have advancements in materials and technology influenced the design and construction of modern corsets?
Of course, advancements in materials and technology have transformed modern corset design. Traditional rigid materials like whalebone have been replaced by flexible plastics and high-tech fabrics like elastane and Lycra, offering improved comfort and movement while maintaining support. Innovations in pattern-making software and 3D modelling allow for precise, customised fits, enhancing support for wearers. Moreover, technological advances in sewing machines enable the efficient production of intricate designs. These improvements not only enhance comfort and functionality but also expand design possibilities, catering to diverse aesthetic preferences and body types.
What are some common misconceptions about corsets, and how do you address them within the industry?
In the corsetry industry, dispelling common myths is crucial for understanding and appreciation. One misconception is that corsets are inherently harmful, but modern designs prioritise safety with proper sizing and materials. Additionally, corsets offer benefits beyond waist shaping, including back support and confidence-boosting. Modern corsetry emphasises comfort without sacrificing style, suitable for everyday wear. Moreover, corsets are inclusive garments for all genders and body types, breaking stereotypes. By educating and promoting transparency, the industry fosters an informed and welcoming environment.
Can you share the story behind the inception of Bunny Corset? What inspired you to start this business?
Bunny Corset was created because of my underlying passion for corsetry which was developed during my time in the UK. I identified a gap in the market for corsets that seamlessly combined both functionality and fashionability in India. This awareness served as the driving force behind the establishment of Bunny Corset and embarked on a mission to empower women while enhancing their natural beauty. Through thorough research into corsetry techniques and fruitful collaborations with skilled artisans, our brand was able to design corsets that catered to diverse body types and celebrated individuality.
What challenges did you face while establishing Bunny Corset, and how did you overcome them?
Corset makers face multiple challenges, including sourcing high-quality materials that are both comfortable and durable, ensuring that corsets fit a variety of body types, and promoting their products to a wider audience. Marketing can also be difficult for corset makers, as the industry is niche and highly competitive.
We have overcome these challenges by carefully selecting our materials and suppliers, ensuring fair labour practices, and building a strong online presence through social media and digital marketing efforts. Also, we take a customer-focused marketing approach, focusing on the benefits of corsets as a functional and fashionable garment that can flatter a wide range of body types and styles.
What sets Bunny Corset apart from other corset brands in the market?
At Bunny Corset, we passionately believe that fashion should be both stylish and functional, and our brand story reflects our dedication to blending these elements harmoniously in our corset designs. Also, we cater to every body type and customise the corsets according to the varied sizes of Indian women.
Also, with evolving fashion trends and a growing interest in global styles, corsets have found their way into the wardrobes of Indian women who appreciate the fusion of style and functionality. This increasing popularity is evidence of Indian women’s refined taste, who place a high importance on apparel that strikes the ideal balance between fashion and utility.
Can you discuss the materials and manufacturing processes used in creating Bunny Corset products?
At Bunny Corset, crafting our designs is a thoughtful journey that starts by understanding what people like, keeping an eye on current trends, and predicting upcoming fashion styles. Our design team works together to make corsets that are not just stylish but also useful, with a focus on creativity and how they look. We care a lot about quality, making sure each design fits our brand style and meets high standards. When it comes to getting the materials and making our corsets, we are committed to doing things the right way. We team up with reliable suppliers who, like us, care about quality and make sure everything is done responsibly. Our waist training corsets are crafted with precision to help individuals achieve their desired silhouette. These corsets are designed to provide gentle compression, aiding in the gradual shaping of the waistline. Whether you are a seasoned waist trainer or a beginner, Bunny Corset ensures that each piece is made with high-quality materials, offering durability and breathability for extended wear.
How do you ensure the quality and durability of your corsets?
We care a lot about quality, making sure each design fits our brand style and meets high standards. When it comes to getting the materials and making our corsets, we are committed to doing things the right way. We team up with reliable suppliers who, like us, care about quality and make sure everything is done responsibly.
We take a personalised approach when it comes to designing and tailoring corsets for customers with different body types and style preferences. We offer a wide range of products available in diverse colours, styles, and patterns, ensuring that every customer finds a corset that suits their individual preferences. Our corsets are designed to be both functional and comfortable. In addition to this, we also extend customer service to complement our exceptional corset creations and assist our buyers in picking the right kind of corset. At Bunny Corset, we strive to provide a positive and seamless customer experience from the initial consultation to the final product delivery.
Your website mentions a commitment to body positivity. How does Bunny Corset promote inclusivity and diversity within the fashion industry?
At Bunny Corset, our commitment to body positivity is at the core of everything we do. We believe that every individual deserves to feel confident and empowered in their skin, regardless of their size or shape.
As mentioned earlier, we cater to every body type and customise the corsets according to the varied sizes of Indian women. From petite to plus-size, we offer a wide range of sizes, from XXS to XL, to accommodate the varied body types of Indian women.
How do you engage with your customers and incorporate their feedback into your product development process?
We have a customer chatbot embedded on our website, providing patrons with a direct channel to communicate their queries, concerns, and feedback. This real-time interaction allows us to address customer needs promptly and gather valuable insights into their preferences. We offer tailored-made corsets, allowing patrons to specify their unique requirements and preferences. This personalised service not only ensures a perfect fit but also enables us to gather direct feedback on design elements, comfort, and style preferences.
Sustainability is becoming increasingly important in the fashion industry. How does Bunny Corset approach sustainability in its operations?
At Bunny Corset, we recognise that sustainability is a crucial priority in today’s world. We are highly mindful when it comes to sourcing our raw materials, ensuring they meet our stringent sustainability standards. Additionally, we actively work towards minimising industry waste through the implementation of an efficient AutoCAD system and a dedicated team overseeing waste management. We believe that true sustainability extends beyond environmental aspects.
What trends do you foresee in the corset industry in the coming years, and how is Bunny Corset adapting to these changes?
In recent years, the corset industry has witnessed a resurgence in popularity, driven in part by the modern-day corsets flaunted by various Bollywood and silver-screen celebrities. One of the most prominent trends emerging is the pairing of overbust corsets with contemporary outerwear such as blazers or shrugs. This fusion of classic corsetry with modern fashion elements has captured the imagination of fashion enthusiasts around the world and is likely to continue influencing trends in the coming years.
At Bunny Corset, we recognise the evolving preferences of our customers and the changing landscape of the corset industry. To adapt to these changes, we are continually innovating our designs to offer modern interpretations of classic corset styles. Our collection includes a variety of overbust corsets that are versatile enough to be styled with both traditional ethnic wear and Western-inspired outfits like blazers or shrugs.
Furthermore, we stay abreast of emerging trends by closely following the fashion choices of celebrities and influencers. By drawing inspiration from the styles flaunted by Bollywood and Silver screen icons, we ensure that our designs remain relevant and appealing to our diverse customer base.
What advice would you give to aspiring entrepreneurs looking to enter the fashion industry, particularly in niche markets like corsetry?
To succeed in the fashion industry, especially in niche markets like corsetry, focus on key aspects: Firstly, establish a strong brand by crafting a compelling story that resonates with your audience and utilising social media for visibility. Secondly, prioritise exceptional customer experience through personalised service and fast, responsive support. Embrace innovation by staying updated on trends and incorporating new techniques and technologies. Additionally, networking and collaboration are crucial for growth, opening doors to opportunities and exposure. Lastly, maintain passion and persistence, recognising entrepreneurship as a journey of learning, adaptation, and continuous improvement for long-term success.
What role do fashion trends play in shaping the demand for different styles and designs of corsets?
Fashion trends significantly influence the demand for corsets, reflecting evolving consumer preferences and cultural shifts. Trends in mainstream fashion, such as Victorian-inspired aesthetics or body positivity movements, often translate into increased interest in corset styles with lace, intricate detailing, or designs that accentuate diverse body shapes. Celebrity endorsements, influencer culture, and social media trends also impact the popularity of specific corset styles. Therefore, staying updated on fashion trends is crucial for corset designers to meet the evolving demands of their audience.
With the rise of athleisure and more relaxed fashion trends, how do corset manufacturers adapt to maintain relevance and appeal to modern consumers?
To remain relevant and appeal to modern consumers amidst the rise of athleisure and relaxed fashion trends, corset manufacturers are embracing adaptability and innovation. One approach is to incorporate athleisure elements into corset designs, such as using stretchy and breathable fabrics or integrating adjustable features for comfort and flexibility. Additionally, manufacturers are exploring hybrid styles that combine the structure of traditional corsets with the casual aesthetic of athleisure wear, catering to consumers seeking versatility in their wardrobe choices. Moreover, emphasising the multifunctionality of corsets beyond mere waist shaping, such as promoting back support or enhancing posture, helps align the garment with the wellness-focused mindset of contemporary consumers. By staying attuned to shifting fashion preferences and lifestyle demands, corset manufacturers can effectively maintain relevance and appeal to modern audiences.
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