We plan to launch a range of RFID protected wallets
Caprese bags embody the pristine beauty and rich fashion lineage of the Isle of Capri, offering a harmonious blend of timeless elegance and modern panache. Each handbag is a testament to Italian craftsmanship, representing a bold, free-spirited style designed for the contemporary urban woman eager to make a confident fashion statement. In a chat with Fibre2Fashion, Business Head Pushpita Gaur talks about fashion and accessories industry, the brand, and its products.
How has the fashion and accessories industry evolved in response to changing consumer preferences and sustainability concerns in recent years?
The fashion and accessories industry has evolved in response to changing consumer preferences by placing a greater emphasis on trends, ethical sourcing, and transparency. Brands are increasingly adopting high-quality materials and fair labour conditions to meet these concerns.
What emerging trends or innovations do you foresee shaping the future of fashion and accessories, and how will they impact the industry as a whole?
Emerging trends in the fashion and accessories industry may include increased use of sustainable and biodegradable materials, further integration of technology for personalised shopping experiences, and a stronger focus on circular fashion and recycling.
With the rise of e-commerce and online shopping, how are traditional brick-and-mortar retailers adapting their strategies to remain competitive in the fashion and accessories market?
Traditional brick-and-mortar retailers are adapting by enhancing their online presence, offering omnichannel shopping experiences, and investing in technologies to bridge the gap betweenphysical and online retail. They are also focusing on creating unique in-store experiences to attract and retain customers.
In today’s era of fast fashion, what strategies can brands and businesses employ to maintain product quality and durability while still meeting consumer demand for affordability and variety?
To maintain product quality and durability while meeting consumer demand for affordabilityand variety, brands can invest in research and development to identify cost-effective yet durable materials. They can also optimise manufacturing processes to reduce waste and costs without compromising quality. Balancing fast fashion with responsible production practices is key to addressing this challenge.
Can you tell us about the history and journey of Caprese, including its founding story and key milestones?
Established in 2012, Caprese is a premium fashion handbag brand, from the house of VIP Industries Ltd. The brand offers handbags and accessories that capture the very essence of the Isle of Capri off the Italian shores. Its Italian style descends from rich fashion history, an amalgamation of timeless classics with modern elegance, and an innate sense of style that favours personal expression and experimentation. Caprese’s products embody the free-spirited culture of today’s urban woman who wishes to make a bold fashion statement.
Few of the key milestones during our journey would be:
A. Caprese collaborated with renowned designer Manish Malhotra to launch a limited-edition range of evening wear bags, elevating the brand to a premium space.
B. Emily in Paris collection and the Disney collection have gained significant popularity among our consumers, which showcases our brand’s commitment to creativity and fashion-forward designs.
C. Caprese has attracted glamorous celebrity endorsements like Alia Bhatt and Tara Sutaria, further enhancing the brand’s popularity and appeal.
D. In terms of market presence, Caprese has been a front-runner in the national fashion arena and is spread over 119 stores nationwide and 2,500 SKUs.
What sets Caprese apart from other brands in the fashion and accessories industry?
Caprese products are intrinsically vivacious with varied hues and styles. The brand makes use of unique and innovative designs, distinctive shapes, sleek cuts, patterns, and detailing to create bags that stand out – making them the preferred choice to carry anywhere and everywhere with panache. The brand uses high-quality materials, such as faux leather, canvas, fabrics, and embellishments to boost the perceived value and durability of its handbags. And by ensuring the use of premium materials, the brand delivers superior high-quality products that appeal to modern women from all walks of life looking for long-lasting and luxurious accessories. Caprese’s product portfolio includes an extensive selection of luxury, formal and casual handbags for every occasion as well as accessories featuring contemporary designs. The brand offers tote bags, shoulder bags, crossbody bags, clutches, satchels, hobo bags, backpacks, and accessories like wallets.
In the age of e-commerce, how has Caprese adapted its business model to engage and cater to online customers effectively?
We have established a strong online presence through our official website and have also partnered with e-commerce platforms like Myntra, Amazon, and Flipkart. They may offer online exclusives, provide virtual try-on experiences, and engage in digital marketing to reach and cater to online customers effectively.
What innovations or technologies has Caprese embraced to enhance the customer shopping experience, both online and offline?
Caprese has embraced various technologies and innovations to enhance the customer shopping experience. This includes the launch of the Emily in Paris collection via AI integrated images. Further, we plan to launch a range of RFID protected wallets in the summer collection.
Could you highlight some of the most popular and iconic products or collections that Caprese has introduced to the market?
In the past couple of months, Caprese has launched some iconic collections like Manish Malhotra Collection (limited edition), Disney Collection, Emily in Paris Collection (inspired by the Netflix OTT show), and Tresna/Kashmir Collection (handcrafted embroidered). We have aligned some exciting ranges of collections under our Autumn Winter collection along with Tresna.
In the ever-evolving fashion industry, how does Caprese stay ahead of the curve in terms of design and innovation while staying true to its brand identity?
Caprese stays ahead of the curve by staying attuned to fashion trends, conducting market research, and collaborating with designers who understand their brand identity. The designers balance innovation with their core brand values to ensure that their products remain relevant and appealing to their target audience.
Interviewer: Shilpi Panjabi
Published on: 22/09/2023
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
