Spectravision to measure multi-colour material unveiled at ITMA
The mission of Swiss company Datacolor is to empower its customers to make objective, cost-effective and smart colour decisions that perfectly suit individual workflows. Over a million customers working in textile and apparel, paint and coatings, plastics, photography, design and many other industries trust Datacolor solutions. Ken Butts, global key account manager, speaks to Fibre2Fashion about developing a platform for efficient colour management for all textile materials.
Please give a brief description of your company.
Datacolor has been in business for 45 years and we manufacture software and instruments to measure and control colour. It is very important for big garment retailers to ensure that the colour is exact and what the designer intended and also does not vary from one batch to another. We help our customers ensure that the colour of the textiles meets their expectations. We do this by means of a spectrophotometer, which provides a platform for increased efficiency and colour measurement confidence, while delivering best-in-class precision and accuracy.
Have you launched any new technologies or did you show existing technologies at ITMA 2019? Please share features and benefits of these technologies?
Colour management technology has been around for around 45 years. But only solid colours could be measured with the spectrophotometer, and not multi-colour fabrics. We have now introduced a technology called Spectravision, which enables measurement of multi-colour material by separating and measuring all individual colours. We launched this technology at ITMA.
Since when has your company been participating at ITMA?
I started working for Datacolor in 1992 and my first ITMA experience was somewhere in 1995 and have attended all editions since then.
What is your opinion of ITMA, when you compare with other textile machinery exhibitions held in various other countries?
Everybody comes to ITMA to see technology in action. In most other shows, they get to see only brochures or videos. At ITMA, they got the actual experience of witnessing a running machine. ITMA is like a production factory, where in each hall, you see machines operating. We too showcased many products, which help buyers get a feel of the technology. It was also a great opportunity for us to meet our customers from all over the world. (RR)
Published on: 08/07/2019
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
20230103183907.png)
