Precision is our compass, while care is the heartbeat
Eeksha, established in 2022 in Kolkata, is a couture brand that specialises in luxurious bridal wear, blending modern glamour with timeless Indian traditions. Renowned for its exquisite craftsmanship and attention to detail, Eeksha embodies a fusion of cultural elegance and contemporary design, making it a sought-after label for modern brides seeking unique and artfully crafted wedding attire. Speaking to Fibre2Fashion, CEO & Creative Director Ashwin Agrawal talks about luxury bridal wear in India.
How does regional cultural diversity within India influence the luxury bridal wear market?
The intricate mosaic of regional cultural diversity within India exerts a profound influence on the
landscape of the luxury bridal wear market. With a myriad of distinct traditions and sartorial preferences woven into the fabric of each state and community, this vibrant tapestry moulds the demand for opulent wedding attire. Renowned designers deftly navigate this kaleidoscope, infusing their creations with bespoke elements that resonate with the nuanced aesthetics of diverse regions, thereby elevating the realm of luxury bridal fashion to a sublime intersection of tradition and modernity.
What inspired you to establish Eeksha, and how does it reflect your personal design philosophy?
Eeksha came to life as my creative love affair with blending modern glamour and timeless traditions. My design philosophy is a lively dance between innovation and heritage, drawing inspiration from diverse cultures and artistry. In every Eeksha piece, you will find a harmonious fusion of contemporary elegance and classic allure, capturing the essence of the present while paying homage to the timeless beauty of the past. So, welcome to the world where style meets storytelling – welcome to Eeksha, where I shape dreams into dazzling reality.
How has your upbringing in Kolkata influenced your approach to design at Eeksha?
Growing up in the vibrant tapestry of Kolkata infused my design soul with the rich hues of tradition and the dynamic pulse of the city. Eeksha is a testament to my roots, where every creation echoes the cultural symphony of my upbringing. Kolkata’s artistic legacy flows through the veins of my designs, weaving a narrative that celebrates heritage with a contemporary flair. At Eeksha, the essence of Kolkata is not just an influence—it is a design philosophy that transforms memories into evergreen grace.
Can you share about the role your daughter Sameeksha plays as your muse for the brand?
Sameeksha, my radiant daughter, is not just a muse for Eeksha but the heartbeat that inspires its soul. Her elegance and grace effortlessly translate into the very fabric of our designs. She embodies the spirit of the modern woman who embraces tradition with a contemporary flair. Sameeksha’s influence is more than style—it is a celebration of femininity, strength, and the beautiful balance between past and present. In every creation, you will find a touch of her spirit.
What are the challenges and rewards of incorporating traditional Indian craftsmanship into contemporary bridal wear?
Incorporating traditional Indian craftsmanship into contemporary bridal wear presents challenges like finding the right balance between heritage and modernity. Yet, the rewards are profound—crafting unique, culturally rich ensembles that resonate with brides, seamlessly blending the timeless beauty of tradition with the allure of the present.
How does Eeksha’s design sensibility cater to the needs and aspirations of the modern bride?
As the founder of Eeksha, my design sensibility is finely tuned to meet the needs and aspirations of the modern bride. I infuse contemporary elegance into traditional elements, creating bridal wear that resonates with the dynamic and sophisticated tastes of today’s brides. Each piece is a harmonious blend of tradition and modernity, ensuring that the modern bride feels both rooted in heritage and on-trend for her special day.
Can you describe the process of handcrafting each piece and the importance of precision and care in this process?
In the artisan haven of Eeksha, crafting each piece is a symphony of precision and care. Our skilled artisans meticulously handcraft every detail, infusing a touch of magic into each stitch and embellishment. It is a dance of dedication, ensuring that every piece tells a story of timeless elegance. Precision is our compass, guiding us through intricate designs, while care is the heartbeat, infusing soul into every creation. In this world of opulent craftsmanship, each piece is not just made; it is sculpted with love, embodying the essence of luxury that defines Eeksha.
In what ways does Eeksha celebrate diversity and inclusivity through its creations?
a symphony of colours and patterns that reflect the beauty of diversity. From intricate designs inspired by various traditions to a spectrum of sizes that caters to all, inclusivity is the cornerstone of our couture. Eeksha’s creations are not just garments; they are a testament to the kaleidoscope of individuality, where every bride finds a piece that resonates with her unique story. In our world, beauty knows no boundaries, and elegance is fluent in every language.
As a relatively new brand, how does Eeksha differentiate itself in the competitive luxury bridal wear market?
As the founder of Eeksha, our journey in the world of luxury bridal wear is defined by a commitment to redefining opulence. We stand out by seamlessly marrying tradition with contemporary flair, crafting couture that transcends trends. Eeksha is not just a brand; it is a narrative of innovation, where every stitch tells a story of modern elegance rooted in heritage. Our designs are the avant-garde of luxury, ensuring that each bride wearing Eeksha feels like a timeless masterpiece on her special day. In the competitive symphony of bridal couture, Eeksha’s melody is one of distinction, setting the stage for a new era in luxury bridal wear.
Looking ahead, what are your aspirations for the growth and evolution of Eeksha?
Looking ahead, my aspirations for Eeksha are as grand as the pieces we create. I envision Eeksha not just as a brand but as a symbol of transcendent elegance, gracing weddings around the globe. The dream extends beyond couture, reaching into lifestyle and beyond, where Eeksha becomes synonymous with timeless luxury. Evolution for us is not just about keeping up; it is about setting trends, being a trailblazer in redefining bridal narratives. Eeksha’s future is a canvas of innovation, draped in the hues of limitless possibilities, where each creation tells a story of sophistication and style. The journey is opulent, the destination—nothing short of iconic.
What are the current trends in luxury fabrics and design elements for Indian bridal lehengas and sarees?
As the founder immersed in the pulse of luxury bridal fashion, satin and silk reign supreme, draped in a symphony of intricate embroidery. Sequins and crystals dance on fabrics, adding a touch of celestial sparkle to our creations. Modern brides crave drama, and our designs deliver with voluminous skirts and statement blouses that are the epitome of opulence. From ethereal pastels to bold jewel tones, our palette is as diverse as the brides we dress. At Eeksha, the current trend is an alchemy of tradition and contemporary chic—a celebration of timeless elegance that captures the essence of a bride’s dreams.
How is the luxury bridal wear scene in India adapting to global fashion trends while preserving traditional elements?
As the founder navigating the realm of luxury bridal wear in India, it is an exquisite dance between tradition and global trends. At Eeksha, we are not merely adapting; we are setting the stage for a fusion of opulence and modernity. Each creation is a love letter to tradition, adorned with a touch of contemporary flair that resonates globally. We are not just preserving; we are evolving tradition, ensuring that our brides are trendsetters in a world where luxury knows no borders. Eeksha stands at the intersection of heritage and haute couture, where the allure of tradition meets the sizzle of global fashion. It is not just about following trends; it is about crafting them with a touch of Indian elegance.
Interviewer: Shilpi Panjabi
Published on: 22/12/2023
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
