We aim to elevate every outfit with global sophistication
LINO PERROS is a premium accessories brand known for its elegant and functional designs. Founded with the vision of creating versatile, lightweight, and stylish handbags, the brand is committed to exceptional craftsmanship and attention to detail. By partnering with ethical manufacturers, Lino Perros ensures that every product is not only aesthetically pleasing but also responsibly made, offering customers a perfect blend of style, quality, and sustainability. Speaking to Fibre2Fashion, Founder Natasha Dua discusses the brand’s approach to design, sustainability, and future goals.
What inspired you to start LINO PERROS, and how has the journey been so far?
At LINO PERROS, we draw inspiration from the vibrant energy and timeless elegance of the world’s fashion capitals. Our mission is to bring the latest trends and stylish accessories to fashion-forward women, blending contemporary designs with classic aesthetics. Whether it is a chic handbag or statement footwear, we aim to elevate every outfit with global sophistication. Our journey has been fabulous, and we are now in an exciting expansion stage.
Your brand is described as a renegade in the fashion world. How do you balance this rebellious spirit with timelessness and quality?
Our inspiration is a mix of timeless elegance and the latest trends. We believe in creating accessories that not only stand the test of time but also add that extra spark to the outfit. Whether it is the sleek lines of a classic tote or the intricate details of a clutch, each piece is crafted with care to elevate your style game. We keep a close eye on what’s hot in the fashion world, but we also love putting our spin on things to ensure our accessories are as unique as you are.
How do you approach the challenge of creating pieces that are both fashionable and functional for urban consumers?
We approach the challenge of creating fashionable yet functional pieces by blending aesthetics with utility. We understand the needs of urban consumers who require accessories that not only look stylish but also offer practicality for their busy lifestyles. Our designs incorporate smart features like multiple compartments, durable materials, and versatile styles to ensure our products meet the demands of modern living. By staying attuned to the latest trends while prioritising functionality, we deliver accessories that enhance everyday life without compromising on elegance.
What is the process behind designing a Lino Perros handbag or shoe? Can you walk us through the stages from concept to creation?
When we design and develop new accessories, we start by diving into the latest trend forecasts and checking out international runway launches. We then blend these insights with our brand’s style, crafting sophisticated designs that feature a neutral colour palette. Our focus is on creating pieces that are not only chic and premium but also incredibly functional. This way, we create pieces that have a chic, premium vibe while still being accessible to a wide audience.
Lino Perros is known for its attention to detail and craftsmanship. What are some of the unique techniques or materials you use in your products?
We are all about giving you options that fit your vibe! Our styles range from classic neutrals that never go out of fashion—from soft pastel tones, soothing beige, and timeless neutral to sleek blacks and versatile browns. For those who crave attention, we offer bold, trendy colours that turn heads wherever you go. When it comes to materials, we do not mess around. We have got luxurious synthetic blends that feel super plush, along with chic fabrics that come in all sorts of textures and finishes. Whether one is into a minimalist look or want to make a statement with vibrant hues and unique textures, our accessories are crafted to elevate your style effortlessly.
What inspired your latest collection, and how does it cater to the diverse style preferences and needs of your customers?
Our latest puffer bag range of handbags combines bold colours and innovative shapes, perfect for making a statement on the go. Millennials will love our classic structured handbags, blending timeless sophistication with modern sensibility—ideal for work or play. And for those who appreciate elegance with a feminine touch, our floral prints add a graceful charm to any outfit, ensuring you stand out with every step.
How has the shift towards online shopping impacted Lino Perros’ business strategy?
The shift towards online shopping has led Lino Perros to enhance our digital strategy, significantly boosting our business plan. This focus on online business has enabled us to expand across all major e-commerce portals, reaching a wider audience.
How does Lino Perros incorporate conscious consumerism into its business model, particularly in the luxury segment?
Conscious consumerism is at the core of our business philosophy at Lino Perros. We believe that luxury should not come at the cost of ethics or sustainability. Our commitment to this is reflected in our choice of materials, ethical sourcing practices, and sustainable manufacturing processes. We prioritise using eco-friendly materials and minimising waste in our production, ensuring that each accessory not only meets the highest standards of quality but also aligns with our values of responsibility and respect for the environment.
In what ways are you ensuring transparency and sustainability across your supply chain, and what steps are you taking to improve this further?
Transparency and sustainability are integral to our operations at Lino Perros. We maintain rigorous oversight of our supply chain, ensuring that every step—from sourcing to production—is conducted with ethical practices and environmental consciousness. We work closely with our suppliers to ensure fair labour practices and strive to reduce our carbon footprint by optimising our logistics and production processes. Moving forward, we plan to enhance our sustainability efforts by exploring innovative materials, increasing the use of recycled content, and adopting more energy-efficient manufacturing techniques, all while maintaining the high-quality craftsmanship our brand is known for.
How is the concept of slow fashion influencing the broader industry, and what impact do you think it will have on sustainability and consumer behaviour in the coming years?
Slow fashion is driving the fashion industry towards more sustainable practices by prioritizing quality, longevity, and ethical production. At Lino Perros, we embrace this philosophy by crafting timeless accessories that are built to last, reflecting our commitment to conscious consumerism. As consumers increasingly value sustainability, we expect this shift to reduce overconsumption and encourage more mindful purchasing, ultimately leading to a more responsible and thoughtful approach to fashion.
In what ways do you see fashion acting as a cultural conduit between art and luxury, and how are designers using this relationship to create more meaningful and expressive pieces?
Fashion is a powerful medium that merges art and luxury, creating a space where self-expression meets craftsmanship. At Lino Perros, we view each piece as a canvas that reflects cultural narratives and personal identities. Our designs are inspired by global art movements, allowing us to infuse creativity into luxury accessories. By blending artistic elements with premium materials, we create pieces that resonate on an emotional level, offering our customers not just fashion, but an experience that speaks to their individuality.
What trends do you anticipate will dominate the fashion industry in the upcoming seasons?
In the upcoming seasons, we expect to see a strong resurgence of classic silhouettes, reimagined with modern twists. Trends like ‘latte dressing’—a palette of warm, neutral tones—are set to dominate, reflecting a shift towards understated elegance and timelessness. Additionally, we are noticing a growing demand for sustainable fashion, with consumers gravitating towards pieces that offer longevity and versatility. At Lino Perros, we are excited to embrace these trends by integrating them into our collections, ensuring our customers are always ahead of the curve.
How is the fashion industry addressing the growing demand for inclusivity and diversity, especially in terms of size representation and cultural sensitivity?
The fashion industry is increasingly embracing inclusivity and diversity, recognising that style transcends size, ethnicity, and cultural backgrounds. At Lino Perros, we are committed to representing this diversity through our designs and marketing campaigns. Our collections are curated to cater to a wide range of body types, ensuring that every woman feels confident and stylish in our accessories. We also prioritise cultural sensitivity by drawing inspiration from various traditions and incorporating them into contemporary designs, fostering a sense of belonging for our diverse clientele.
How do you see the future of the fashion accessories market evolving, especially in India?
The fashion accessories market in India is on an exciting trajectory, with increasing consumer awareness and a growing preference for premium, yet accessible, products. We foresee a surge in demand for versatile accessories that seamlessly transition from day to night, reflecting the dynamic lifestyles of modern consumers. The rise of conscious consumerism is also shaping the market, with customers seeking brands that align with their values of sustainability and ethical practices. At Lino Perros, we are poised to lead this evolution by continuously innovating and offering collections that resonate with the aspirations of the Indian consumer.
Looking ahead, what are your goals for Lino Perros, and how do you plan to continue innovating in the accessory space?
Our goal remains the same – to keep growing and keep up with the ongoing trends as we continue to enhance our inventory with products that not just cater to the need of the existing trends but also help in hyping up new ones. Our team has been working meticulously on the new designs and we are excited to launch them soon.
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