Our commitment to excellence shines through in every stitch
Nero, inspired by the Sanskrit word ‘neer’ for water, represents the epitome of fluidity, purity, and versatility in fashion. Embracing the artistry of traditional handblock printing and embroidery, Nero Fashion stands as a beacon of authentic clothing and sustainable practices, inspired by the inherent beauty of nature. In a conversation with Fibre2Fashion, Spokesperson Rishika Jain discusses design, sustainability etc at the fashion brand.
What inspired the creation of Nero Fashion, and how does it reflect the essence of water?
The creation of Nero Fashion was inspired by my deep reverence for the essence of water, known as ‘neer’ in Sanskrit. Like water, which flows gracefully, our brand embodies fluidity and purity. We aim to reflect water’s serene beauty and timeless allure, capturing its essence in every garment through our designs. Whether it is the gentle flow of fabric or the tranquil hues of our collections, water serves as our guiding inspiration, infusing a sense of calmness and purity into our creations.
Could you share about the traditional handblock printing and embroidery techniques used in crafting Nero’s garments?
Traditional handblock printing and embroidery techniques are at the heart of Nero’s craftsmanship. We take pride in reviving age-old artisanal methods, passed down through generations, and infusing them with modern aesthetics. Each garment is meticulously crafted using handblock techniques with solid panels, that create mesmerising contrasts and captivates the eye with its visual allure adding a unique touch of heritage and authenticity. The intricate zari embroidery imparts an air of opulence and sophistication to each garment, transforming it into a true work of art. Our dedication to preserving these traditions ensures that every Nero piece showcases exquisite craftsmanship while honouring India’s rich cultural heritage.
Can you share some insights into the significance of the motifs used in your designs, particularly those inspired by nature?
The motifs featured in our designs are inspired by nature, serving as a tribute to the beauty surrounding us. Each design carries a deeper significance, representing the harmony between humanity and the natural world, from intricate floral patterns to vibrant-hued motifs. Through these motifs, we seek to evoke a sense of connection with nature, reminding wearers of the beauty and wonder that abound in the world around us.
How do you balance the traditional elements of Indian culture with modern fashion trends in your collections?
At Nero, we believe in seamlessly blending the traditional elements of Indian culture with modern fashion trends. Each collection is a harmonious fusion of heritage craftsmanship and contemporary design, catering to the evolving tastes of our clientele. Whether it is through innovative silhouettes, updated colour palettes, or modern styling, we strive to ensure that our garments remain relevant while honouring our rich cultural heritage. We focus on upgrading our collections with unique aspects, making our ensembles approachable and likable by all.
What steps do you take to promote eco-consciousness within the fashion industry?
Sustainability is at the core of Nero’s ethos, and we are committed to promoting eco-consciousness within the fashion industry. From sourcing eco-friendly fabrics to implementing ethical production practices, we take proactive steps to minimise our environmental impact. Through initiatives such as upcycling, waste reduction, and community engagement, we strive to lead by example and inspire positive change within the fashion industry.
Tell us about the process of creating a new collection. What are the key elements you consider during the design phase?
Creating a new collection begins with a deep exploration of themes, inspirations, and cultural motifs. Our design team meticulously researches and conceptualises each collection, drawing inspiration from diverse sources ranging from art and architecture to nature and folklore. Key elements such as fabric selection, colour palette, and silhouette are carefully considered to ensure that each piece reflects our brand’s signature aesthetic while offering something fresh and innovative to our clientele.
What role does individuality play in your approach to fashion, and how do your designs encourage wearers to embrace their unique style?
Individuality lies at the heart of Nero’s approach to fashion. The style reflects one’s unique personality and perspective, and we affirm it. Through our designs, we strive to empower wearers to embrace their individuality and express themselves authentically. Whether through customisable pieces, versatile styling options, or inclusive sizing, we aim to celebrate diversity and encourage wearers to confidently embrace their unique sense of style.
Can you walk us through the concept behind collections such as Meethi Dhoop and Phalguni launched on your website ‘Nero India’?
Each of Nero India’s collections is a narrative journey, weaving together threads of tradition, creativity, and contemporary flair. Take, for example, our ‘Meethi Dhoop’ collection, which celebrates the tantalising rays of the sun with its vibrant and soft colour tones blended with floral motifs and intricate lace detailing for a sophisticated look. Similarly, ‘Phalguni’ transports wearers to the enchanting realm of spring with its breezy silhouettes and vibrant colour-blocking design. Each collection is a testament to our commitment to storytelling and craftsmanship, offering wearers a glimpse into the rich tapestry of Indian culture.
What sets Nero apart from other fashion brands in terms of craftsmanship and attention to detail?
Our unwavering dedication to craftsmanship and attention to detail is what sets us apart. At Nero, each garment is a labour of love, meticulously crafted by skilled artisans who take pride in their work. From the intricate handblock prints to the exquisite zari embroidery, every detail is thoughtfully executed to ensure the highest standards of quality and craftsmanship. Our commitment to excellence shines through in every stitch, making Nero India synonymous with unparalleled craftsmanship and timeless elegance.
How do you envision Nero India evolving in the future, both creatively and in terms of sustainability?
Looking ahead, Nero India envisions a future where creativity and sustainability go hand in hand. We are committed to pushing boundaries, exploring new horizons, and evolving our brand creatively while remaining steadfast in our commitment to sustainability. Whether it is through innovative design techniques, eco-friendly materials, or community outreach initiatives, we strive to lead the way towards a more sustainable and inclusive future for the fashion industry.
Can you discuss the role of technology in shaping the evolution of the fashion industry?
Technology plays a pivotal role in shaping the evolution of the fashion industry, and at Nero India, we embrace its transformative power. From digital design tools and 3D modelling to sustainable manufacturing processes, technology enables us to innovate and streamline our production methods while minimising our environmental footprint. We aim to drive positive change and foster innovation within the fashion industry by harnessing the latest technological advancements.
How can brands approach inclusivity and diversity, both in terms of product offerings and representation?
Inclusivity and diversity are foundational principles at Nero India, guiding everything from our product offerings to our representation. We believe fashion should be inclusive and accessible to people of all backgrounds, sizes, and identities. That is why we offer a diverse range of sizes and styles, ensuring everyone can find something that makes them feel confident and empowered. Additionally, we strive to celebrate diversity in our marketing campaigns and brand imagery, showcasing the beauty and richness of humanity in all its forms.
How can brands communicate their sustainability efforts transparently and authentically to consumers?
Transparency and authenticity are paramount when it comes to communicating our sustainability efforts to consumers. At Nero India, we believe in being upfront and honest about our practices and sharing information about our supply chain, production processes, and environmental initiatives openly and transparently. Whether through social media, our website, or in-store signage, we strive to educate and inform consumers about our commitment to sustainability and empower them to make conscious fashion choices.
What do you believe are the key factors driving consumer preferences in the fashion industry, and how are brands responding to these trends?
Consumer preferences in the fashion industry are constantly evolving, driven by factors, such as sustainability, inclusivity, and authenticity. At Nero India, we stay attuned to these trends and respond proactively by incorporating them into our brand ethos and product offerings. Whether through our sustainable practices, diverse sizing options, or inclusive marketing campaigns, we aim to meet the changing needs and desires of our discerning clientele, while staying true to our core values of authenticity and craftsmanship.
How can brands maintain a balance between innovation and tradition in their product offerings?
Maintaining a balance between innovation and tradition is a delicate dance that we embrace wholeheartedly at Nero India. While constantly pushing the boundaries of creativity and exploring new design techniques, we also remain deeply rooted in tradition, honouring age-old artisanal methods and cultural motifs. We aim to strike a harmonious balance between the old and the new, infusing each collection with timeless elegance and contemporary flair that resonates with our clientele.
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