We maintain a fully traceable supply-production chain
NrB Fashion is a Bangladesh-based garment manufacturer renowned for its high-quality apparel catering to diverse domestic and international clientele. With a state-of-the-art infrastructure and a dedicated workforce, NrB Fashion specialises in a wide range of products including baby wear, men’s and women’s wear, sportswear, and more, ensuring timely delivery and competitive prices. In a conversation with Fibre2Fashion, managing director Prabir Kumar Dutta discusses sustainability, technological advancements and more in the garment industry.
What are the current trends in sustainability within the garment manufacturing industry, and how are companies adapting?
Current trends in sustainability within the garment manufacturing industry include reducing water usage in the production process and using recycled fibres to create clothing items. Considerable importance is also given to sustainable packaging materials. The most conscientious manufacturers are readily adopting these practices, recognising them as essential solutions to environmental pollution and the pressing need to secure a sustainable future for our planet.
How is the adoption of new technologies, such as AI and automation, transforming garment manufacturing processes?
The adoption of AI and automation in garment manufacturing is revolutionising processes by increasing efficiency, precision, and customisation while reducing production time and costs. This transformation allows for more streamlined operations and improved product quality.
What are the major challenges faced by the garment industry in maintaining a robust global supply chain?
The major challenges faced by the garment industry in maintaining a robust global supply chain include managing the impact of new production technologies that can heavily utilise the workforce, sometimes putting their safety at risk. While artificial intelligence is still in its early stages, we believe that human involvement remains fundamental in the manufacturing process.
How are industry standards evolving regarding labour practices and workers’ rights in garment manufacturing?
Global awareness of labour practices and workers’ rights in the garment manufacturing sector has significantly evolved, leading to important improvements. Constant monitoring, stringent regulations, and alignment with international standards are continuously and drastically reducing cases of non-compliance.
How do fluctuations in global markets and consumer preferences impact the garment manufacturing industry?
Fluctuations in global markets and consumer preferences require manufacturers to swiftly adapt their production processes while consistently guaranteeing the required quality and logistical performance. Flexibility and responsiveness are crucial to meet changing demands and maintain competitiveness.
What is the long-term vision for NrB Fashion, and how do you plan to achieve it?
The long-term vision for NrB Fashion is to consistently guarantee high-quality apparel along with professional support for our customers. This will always be achievable by continuously learning from the production process and incorporating those insights into our operations on a daily basis.
How does NrB Fashion differentiates itself from other garment manufacturers in Bangladesh?
We do this through constant, fast, reassuring, and smooth communication with our customers, ensuring they feel confident and well-cared for throughout the process.
Can you elaborate on the range of products NrB Fashion specialises in, and any plans to expand this range?
NrB Fashion specialises in T-shirts, polo shirts, sweatshirts, hoodies, joggers, leggings, and a wide variety of knitted items. We are always aiming to introduce new items, fibres, and customisations, but only after thoroughly establishing and perfecting the full production process for these additions.
What steps are you taking towards sustainability and environmentally friendly practices in your manufacturing processes?
NrB Fashion has been promoting and supporting the latest eco-social responsibilities since 1995. We were among the first to eliminate the use of certain harmful chemicals in our production processes, demonstrating our commitment to sustainability and environmentally friendly practices.
How do you ensure that the quality of your products meets international standards?
We ensure that the quality of NrB Fashion’s products meets international standards by maintaining a fully traceable supply-production chain. At every production step, we implement rigorous checks to achieve and uphold the required standards.
Can you provide more details on your motto ‘To Ensure Social Compliance’ and how it is implemented within the company?
Our motto, ‘To Ensure Social Compliance’, is deeply rooted in our commitment to ethical practices. From the very beginning, we prioritised the recruitment of women, viewing this challenge as a significant opportunity. By doing so, we have not only contributed to the transformation of life in Bangladesh but also played a vital role in empowering women within the workforce.
What technological advancements have been integrated into your production process to enhance efficiency and product quality?
We have integrated advanced automation, IoT, and precision manufacturing technologies to significantly enhance efficiency and product quality in our production process. These technological advancements enable us to maintain high standards and meet the evolving demands of the industry.
How does NrB Fashion manage its supply chain, especially sourcing materials and ensuring timely delivery?
We manage our supply chain by fostering proactive cooperation with raw material suppliers through our yarns purchase department. These suppliers understand the high-quality standards we require, which helps to minimise fabric waste and optimise the production lead time for textiles. This approach ensures timely delivery and efficient supply chain management.
Who are some of your major clients, and which markets do you primarily serve?
As manufacturers, NrB Fashion serves a diverse range of clients, including small, medium, and large importers in fashion, sportswear, promotional, and workwear sectors. While our primary market is Europe, we also cater to clients in America, Australia, and New Zealand.
What is the biggest challenge that NrB Fashion anticipates in the coming years, and how do you plan to address them?
NrB Fashion anticipates that the biggest challenge in the coming years will be maintaining high standards of sustainability. We plan to address these challenges by continually identifying ways to regenerate production waste materials, offering recyclable packaging, adopting environmentally friendly dyes, and minimising the steps involved in the shipping process.
Interviewer: Shilpi Panjabi
Published on: 03/07/2024
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
