I strongly advocate for responsible fashion
Ostilos, an avant-garde fashion destination, beckons individuals to embrace their adventurous and bold spirits. Ostilos encourages self-expression through bold, innovative designs, offering chic pieces that empower experimentation with colours, prints, and graphics. In an interview with Fibre2Fashion, Founder and CEO Simran Lalwani, discusses the brand's commitment to craftsmanship, minimal fabric wastage, and pushing boundaries.
In what ways has technology impacted the fashion industry, particularly in design, manufacturing, and retail?
As a forward-thinking fashion professional, I stay updated on industry trends, emerging technologies, and sustainable practices. Advanced technologies such as 3D printing, virtual reality (VR), and computer-aided design (CAD) are reshaping the fashion landscape. Virtual prototypes enable swift iterations, minimising the reliance on physical samples. Furthermore, 3D printing facilitates the creation of intricate, customisable designs while minimising waste.
How do you see the role of sustainable and eco-friendly practices evolving in the fashion industry?
Technology is driving innovation in sustainable practices within the fashion industry. From eco-friendly materials and dyeing processes to supply chain transparency and circular fashion initiatives, technological advancements are helping brands to reduce their environmental footprint and meet the growing demand for sustainable fashion.
What methods can be used to maintain customer engagement and loyalty in today's digital and competitive marketplace?
Living in an era dominated by social media offers us the privilege of direct customer interaction. Through social media platforms, we receive firsthand feedback and reviews, allowing us to gauge market sentiments and identify current needs. Leveraging social media, influencer marketing, and data analytics enables brands to comprehensively understand consumer preferences and engage meaningfully with their target audience. The integration of AI-powered chatbots and virtual assistants further enhances customer service by providing personalised styling advice and support.
What are the current trends you see shaping the fashion industry, and can the companies stay ahead of these trends?
Sustainable fashion, inclusivity, and digital innovation stand out as pivotal trends shaping the industry. Staying ahead requires adaptability, embracing technology, and responding to evolving consumer values. Companies must closely monitor shifts in consumer behaviour and industry advancements. Brands prioritising innovation, sustainability, and inclusivity are poised for success in the dynamic and ever-changing fashion landscape.
What inspired you to start Ostilos, and how does the brand reflect your personal vision of fashion?
Throughout my career, I have honed my expertise in translating abstract concepts into visually striking and commercially successful designs. With a sharp attention to detail and an in-depth knowledge of fabrics, colours, and silhouettes, I constantly push boundaries to create captivating designs that enhance the brand's aesthetic appeal. Through Ostilos, I have had the privilege to exhibit my creative flair and design prowess by curating an exclusive range of premium luxury clothing. From conceptualisation to execution, I meticulously craft each collection, ensuring that every garment embodies the brand's values of sophistication, craftsmanship, and meticulous attention to detail.
Can you describe the process of crafting a garment at Ostilos, from design concept to final product?
The cornerstone of our garments lies in their impeccable quality. Our team of skilled craftsmen breathes life into designs with unwavering attention to detail. From precise fittings to flawless finishes, we guarantee that each piece upholds the highest standards. At Ostilos, we celebrate bold and innovative designs that inspire self-expression. Our unique and stylish pieces encourage you to explore a world of colours, prints, and graphics. Stand out and embrace your individuality with our versatile, timeless clothing that radiates confidence and exceptional quality.
Can you tell us about the journey of sourcing materials and how you ensure their quality and sustainability?
I strongly advocate for responsible fashion, consistently integrating ethical and sustainable practices into my design process to foster a positive impact on the environment and society. At Ostilos, we stand firm on values of integrity, honesty, and excellence. Our ethos is rooted in craftsmanship and quality, with a commitment to minimal fabric wastage and a dedication to pushing boundaries in the industry.
Could you share some insights into the innovative manufacturing techniques Ostilos uses?
Ostilos embraces innovative manufacturing techniques to achieve high-quality production, minimise environmental impact, and maximise efficiency. Employing methods such as 3D printing, digital fabric cutting, seamless construction, and on-demand manufacturing, we also prioritise the use of upcycled and reclaimed materials.
How does Ostilos contribute to minimising fabric wastage and promoting environmental responsibility?
Ostilos is committed to minimising fabric wastage through various innovative approaches and practices. By embracing sustainable design principles and incorporating efficient production techniques, we ensure that every piece of fabric is utilised to its fullest potential. Our practices include precision cutting, zero waste design, fabric recycling and upcycling, efficient inventory management and collaboration with suppliers who follow sustainable practices.
How do you balance the need for innovative and bold designs with the desire for timeless pieces in your collections?
We have crafted a collection that embodies a versatile yet elevated aesthetic. Drawing from a myriad of influences, each piece celebrates diversity in design, resonating with style, grace, and a touch of sophistication.
How do you maintain affordable prices without compromising on the luxury and quality of your products?
Ostilos embraces a direct-to-consumer (DTC) business model, sidestepping traditional retail markups and delivering cost savings directly to customers. This strategy enables the brand to provide luxury-quality products at more accessible price points. Prioritising efficiency in design and production processes minimises overhead costs. Through streamlined operations and innovative technologies, Ostilos reduces wastage and enhances productivity, resulting in cost savings passed on to customers.
How do you prioritise and enhance the user experience on Ostilos? Are there specific features or design elements that you believe contribute significantly to user satisfaction?
The user experience starts with a user-friendly website and mobile optimisation. Personalisation through recommendations adds a personal touch, while interactive content like lookbooks and style guides enhances the experience with both fun and information. Community engagement and post-sales services contribute to ultimate user satisfaction. Valuing customer feedback, both positive and negative, is crucial to staying connected with evolving consumer needs, completing the cycle for a comprehensive and customer-centric user experience.
What makes Ostilos stand out in the highly competitive fashion industry?
Ostilos focuses on organic and word-of-mouth marketing strategies to build brand awareness without overspending on advertising. By prioritising customer satisfaction and delivering exceptional products, the brand relies on positive customer experiences to drive repeat purchases and brand loyalty, thereby reducing the need for costly marketing campaigns.
How do you see Ostilos evolving in the next five years, and what are your long-term goals for the brand?
In five years, I envision Ostilos to become a globally renowned fashion brand, synonymous with timeless elegance, sustainable practices, and accessible luxury. I aspire for the brand to inspire consumers to embrace style with purpose and confidence. My long-term goals align with this vision.
How can brands reconcile fast fashion’s rapid turnover with the pursuit of product quality and durability?
Ostilos effectively reconciles the demand for fast fashion turnover with its brand ethos by implementing innovative strategies that strike a balance between efficiency, sustainability, and quality. These include a streamlined design-to-production process, on-demand manufacturing, agile supply chain management, the introduction of capsule collections and limited-edition releases, embracing seasonless designs, and fostering a culture of continuous innovation.
