We supply the European textile industry with high-quality raw materials and semi-finished products
Sharda Group is a Polish textile company that was founded in 2004. With a manufacturing facility in India, the company specialises in the production of woven and knitted fabrics, as well as home textiles. The company’s products are sold in over 50 countries around the world. In an interview with Fibre2Fashion, CEO and Managing Partner Dr. Amit Lath speaks about sustainability, technology, supply chain, automation and much more.
How has the textile industry evolved in the past decade, and what major trends do you see shaping its future in terms of technology, materials, and consumer preferences?
Over the past decade, the textile industry has witnessed significant evolution driven by technological advancements, changing consumer preferences, and a growing focus on sustainability. One of the most notable transformations has been the rise of digitalisation in various aspects of the industry, from design and manufacturing to supply chain management and customer engagement. Advanced technologies such as 3D printing, artificial intelligence, and Internet of Things (IoT) have revolutionised production processes, leading to increased efficiency and customisation options. Many startups are also joining the space and are doing commendable work.
Consumers are increasingly seeking transparency in supply chains, demanding products made from organic, recycled, or biodegradable materials. As a result, the industry has witnessed a surge in sustainable and ethical practices, with companies adopting eco-conscious sourcing etc.
Looking ahead, major trends shaping the future of the textile industry will likely revolve around sustainability and circular economy initiatives. Companies are expected to further invest in research and development to create more eco-friendly and biodegradable materials while adopting closed-loop production systems to minimise waste. Technological advancements will continue to drive innovation in the industry. The integration of AI and machine learning will optimise production processes and supply chain management, leading to faster response times and reduced operational costs. Companies like Sharda Group that are adaptive and proactive in embracing these trends are well-positioned to thrive in this dynamic and competitive landscape.
What are some of the most significant challenges faced by the textile industry in terms of sustainability and how are companies within the sector working to address these environmental concerns?
The textile industry faces several significant challenges in terms of sustainability, which have raised environmental concerns globally. One of the primary challenges is water consumption and pollution. Textile production is water-intensive, and the discharge of untreated wastewater into rivers and water bodies contributes to water pollution.
Another critical challenge is the generation of textile waste. Fast fashion and short product lifecycles contribute to vast amounts of textile waste ending up in landfills. The lack of efficient recycling infrastructure further exacerbates the problem. Moreover, the industry’s carbon footprint is substantial due to energy-intensive processes and reliance on fossil fuels.
Companies are also implementing water recycling and treatment systems to minimise water usage and ensure responsible wastewater disposal. Additionally, they are embracing eco-friendly dyeing and finishing processes, which use less water and fewer harmful chemicals.
In conclusion, sustainability is a pressing issue in the textile industry, and companies are actively working to address environmental concerns. By adopting eco-friendly materials, optimising water and energy usage, promoting recycling and upcycling, and engaging with consumers transparently, companies are striving to create a more sustainable and environmentally responsible textile industry.
With the rise of fast fashion and increasing awareness of its impact on the environment, how do you see consumer behaviour changing in the textile industry, and what implications does this have for businesses?
The rise of fast fashion and the increasing awareness of its impact on the environment are leading to significant changes in consumer behaviour within the textile industry. As consumers become more conscious of the environmental and social consequences of their purchasing decisions, several key shifts are emerging. There is a growing preference for sustainable and ethically produced textiles, with consumers seeking products made from eco-friendly materials and choosing brands that prioritise fair labour practices and supply chain transparency. Quality is gaining importance over quantity, as consumers value well-made and durable products that have a longer lifespan. Circular fashion, which promotes recycling and upcycling, is becoming more popular, and consumers are more open to second-hand purchases or brands with recycling initiatives. Impulse buying is decreasing as consumers adopt a more thoughtful and deliberate approach to their purchases.
Additionally, there is an increasing demand for transparency and accountability from brands regarding their environmental practices. For businesses in the textile industry, these changing consumer behaviours have significant implications. They may need to adapt their business models, focus on sustainability, and invest in product innovation. Brands that prioritise sustainability can use it as a key differentiator in their branding and marketing strategies, and supply chain transparency becomes crucial for gaining consumer trust. Long-term planning and a commitment to environmental responsibility are essential for enduring success in the evolving textile market.
The globalisation of trade has deeply affected the textile industry. How have international trade agreements and tariffs influenced the production, supply chain, and competitiveness of textiles on a global scale?
The globalisation of trade has significantly transformed the textile industry, with international trade agreements and tariffs exerting a profound influence on production, supply chain dynamics, and overall competitiveness at a global level. Trade agreements, such as free trade agreements and regional trade pacts, have facilitated smoother cross-border movement of textiles and related materials by reducing tariffs and trade barriers. As a result, companies have established intricate global supply chains, sourcing materials from different countries to optimise costs and take advantage of comparative advantages. This fragmentation of production processes has accelerated production and enabled cost efficiencies. Furthermore, trade agreements have enhanced the competitiveness of textiles by creating more equitable conditions for manufacturers across countries. Lower tariffs and improved market access allow exporters to compete more effectively in international markets and expand their customer bases. However, geopolitical dynamics can introduce uncertainties, with changes in trade policies and tariff imposition potentially disrupting supply chains. Companies must remain adaptable and responsive to mitigate risks. Compliance with rules of origin and trade regulations is also critical for accessing preferential treatment, impacting supply chain decisions and competitiveness. Amid these challenges, innovation and product differentiation become crucial strategies to maintain a competitive edge and establish brand recognition in global markets.
As automation and artificial intelligence continue to advance, how is the textile industry leveraging these technologies to improve manufacturing processes, product quality, and overall efficiency? What opportunities and challenges does this automation present for the industry’s workforce?
The textile industry is making significant strides in leveraging automation and artificial intelligence (AI) to revolutionise its manufacturing processes, enhance product quality, and drive overall efficiency. Automated systems and robotics are taking over repetitive and labour-intensive tasks, leading to streamlined workflows, reduced human errors, and increased productivity. AI-powered quality control systems can detect flaws and deviations in real-time, ensuring consistent and higher product quality. The efficiency gains from automation result in cost savings, shorter lead times, and improved responsiveness to market demands. Moreover, these technologies enable the industry to offer customisation and personalisation to consumers, enhancing customer experiences. The data-driven insights from AI analytics facilitate informed decision-making and align product offerings with consumer preferences and market trends. Furthermore, automation contributes to sustainability efforts by optimising material utilisation and reducing waste. However, while automation presents opportunities for upskilling and the emergence of new job roles, it also poses challenges related to workforce displacement and the need for addressing skill gaps. Striking a balance between automation and workforce development is essential for ensuring a smooth and successful transition in the textile industry.
Can you provide an overview of Sharda Group’s presence in the textile industry and its core business activities related to textiles?
Sharda Group of Companies is a prominent player in the textile industry, serving as the largest trading partner between India and Poland. The company specialises in supplying the European textile industry with high-quality raw materials and semi-finished products. Its core business activities revolve around catering to the diverse needs of textile manufacturers and supporting various sectors with their products.
1. Supplying Raw Materials and Semi-Finished Products: Sharda Group focuses on providing a wide range of raw materials and semi-finished products to the European textile industry. These materials are crucial for the production of various textile goods and play a vital role in ensuring the quality and durability of the end products.
2. Diverse Product Range: The company’s product range covers an extensive spectrum of textile applications. Some of the key areas it serves include:
- Clothes, uniforms, and underwear
- Bedding, sheets, towels, and blankets
- Socks and tights
- Carpets and floor coverings
- Furniture and car upholstery
- Awnings, window shades, and umbrellas
- Ropes and cords
- Mattresses
- Linings for home, hotels, and restaurants
- Special services such as products for the army, police, and medical care, among others.
3. Quality Assurance: Sharda Group is known for its commitment to providing high-quality raw materials and semi-finished products. This commitment to quality ensures that the end products manufactured by their clients meet stringent industry standards and customer expectations.
4. Strong Trading Partnership: The company’s position as a leading trading partner between India and Poland underscores its significance in facilitating trade and fostering stronger business ties between the two nations in the textile sector.
5. Customer-Centric Services: Sharda Group takes pride in offering a wide range of services tailored to the unique needs of its clients in the textile industry. These services might include timely delivery, customised product solutions, and responsive customer support.
6. Industry Expertise: With its extensive experience and knowledge in the textile domain, Sharda Group stands as a reliable and knowledgeable partner seeking high-quality materials and solutions.
Overall, Sharda Group of Companies plays a vital role in supplying top-notch raw materials and semi-finished products used in the production of various textile goods. Its dedication to quality, diverse product range, and customer-centric approach have established it as a significant player in the textile industry.
How has your group positioned itself to compete in the global textile market, and what are your strategies for maintaining a competitive edge?
Sharda Group of Companies has positioned itself strongly in the global textile market by building strong supply chain relationships, focusing on research and innovation, committing to sustainability and ethical practices, investing in a skilled workforce, and adopting a customer-centric approach. These strategies have allowed the company to stand out from competitors, maintain a competitive edge, and thrive in a dynamic and challenging industry.
Firstly, the company has invested significantly in building strong relationships with both suppliers and customers, allowing for a robust and efficient supply chain. This ensures a steady flow of high-quality raw materials and products to its European clientele, enhancing its reputation as a reliable partner in the industry.
Secondly, Sharda Group places a strong emphasis on research and innovation. By continuously exploring new materials, production techniques, and market trends, the company remains at the forefront of cutting-edge developments in the textile industry. This forward-looking approach enables the group to offer innovative solutions to its customers, setting it apart from competitors and catering to the evolving demands of the market.
Additionally, the group’s commitment to sustainability and ethical business practices has become a cornerstone of its competitive strategy. By adhering to environmentally responsible sourcing and production methods, as well as promoting fair labour practices, Sharda Group appeals to eco-conscious consumers and businesses alike. This commitment to sustainability not only aligns with modern consumer values but also mitigates potential risks associated with non-compliance and ensures long-term viability in the market.
What are the key challenges and opportunities that the textile industry is facing currently, and how is Sharda Group adapting to these changes?
The textile industry is currently confronted with a set of challenges and opportunities that demand adaptability and forward-thinking strategies. One of the main challenges is the increasing pressure to embrace sustainability and eco-friendly practices. Consumers and regulators are becoming more conscious of the environmental impact of the textile industry, necessitating a shift towards sustainable sourcing, production, and waste reduction. Additionally, the industry faces intensified competition, both from traditional players and emerging markets, which demands continuous innovation and differentiation to maintain a competitive edge.
Another significant challenge is the uncertainty brought about by global economic fluctuations and geopolitical factors, which can affect supply chains and trade dynamics. Moreover, technological advancements and digitalisation are rapidly reshaping the industry, influencing everything from manufacturing processes to consumer behaviour.
Amidst these challenges, the textile industry also presents various opportunities. The growing trend of conscious consumerism opens doors for companies that prioritise ethical and sustainable practices, tapping into a niche market segment. Furthermore, advancements in technology offer opportunities for process optimisation, automation, and customisation, enabling companies to enhance efficiency and cater to individual customer preferences effectively.
Sharda Group is proactively adapting to these changes by incorporating sustainability as a core element of its business model. In response to the fierce competition and the need for innovation, we continue to invest in research and development, exploring new materials, production methods, and product applications.
Additionally, the group is vigilant in monitoring global economic trends and geopolitical developments, diversifying its supply chain and forging strategic partnerships to mitigate risks and ensure a stable flow of materials and products. By prioritising sustainability, innovation, and adaptability, the company effectively addresses these challenges and positions itself to seize opportunities, ensuring its continued success in the ever-changing global textile market.
As you said, sustainability and ethical practices are becoming increasingly important in the textile sector. Could you share some initiatives undertaken by your group to promote sustainable practices in your operations and supply chain?
Sharda Group of Companies acknowledges the growing importance of sustainability and ethical practices in the textile sector and has taken several initiatives to promote and integrate these principles into its operations and supply chain. The group places a strong emphasis on sourcing raw materials from suppliers who adhere to sustainable and eco-friendly practices, such as those certified by organisations like the Global Organic Textile Standard (GOTS) or the Forest Stewardship Council (FSC). Moreover, the company has implemented energy-efficient technologies and practices in its manufacturing processes to reduce energy consumption and minimise its carbon footprint. Additionally, Sharda Group is committed to minimising waste generation in its operations by implementing waste reduction measures and encouraging recycling wherever possible. Ethical labour practices are a priority, and the company ensures compliance with labour regulations while providing a safe and supportive working environment for its employees.
Sharda Group actively engages with its customers to raise awareness about sustainable practices in the textile industry. The company collaborates with clients to develop sustainable solutions and encourages the adoption of eco-friendly materials and processes throughout the supply chain. Through these various initiatives, Sharda Group of Companies actively promotes sustainable practices and ethical principles both within its operations and across its supply chain. By dedicating itself to sustainability, the company aims to contribute to a more responsible and environmentally conscious textile industry.
Could you highlight some of the flagship products or product lines that have been particularly successful for the company?
Sharda Group of Companies has experienced considerable success with several flagship products and product lines that have become particularly popular and well-received in the market. One of the standout product lines is high-quality raw materials and semi-finished textiles for the production of clothes, uniforms, and underwear. The company’s expertise in providing top-notch fabrics and materials has earned it a reputation for reliability and excellence among clothing manufacturers. Additionally, Sharda Group’s offerings for bedding, sheets, towels, and blankets have also gained significant traction in the European textile industry due to their superior quality and diverse options, catering to the demands of both residential and commercial sectors.
Collaboration and partnerships can be crucial for growth in any industry. Are there any significant collaborations or partnerships that Sharda Group has formed to enhance its position in the textile market?
Collaboration and partnerships have indeed been instrumental in Sharda Group’s growth and advancement within the textile market. The company actively seeks strategic collaborations with various stakeholders to expand its reach and capabilities. By engaging with trade associations and chambers of commerce, Sharda Group gains access to invaluable networking opportunities, industry insights, and potential customers and partners, aiding in informed decision-making and staying abreast of market trends and regulatory changes.
Overall, Sharda Group consistently explores opportunities for meaningful collaborations, which have been pivotal in propelling its growth, driving innovation, and enhancing competitiveness in the dynamic and ever-evolving textile industry.
Consumer preferences in the textile industry can change rapidly. How does Sharda Group stay attuned to evolving trends and ensure its products meet customer demands?
Sharda Group of Companies proactively stays attuned to rapidly evolving consumer preferences in the textile industry through a combination of effective strategies. The company conducts comprehensive market research and analysis, diligently identifying emerging trends and shifting consumer demands. By engaging in direct communication and seeking feedback from customers through surveys and focus groups, Sharda Group gains valuable insights into their preferences, enabling the company to tailor its products accordingly. Active participation in industry events, trade shows, and exhibitions provides an opportunity to observe competitor offerings, understand market dynamics, and receive real-time feedback from potential customers.
By adopting agile manufacturing and production practices, the company maintains the flexibility to respond quickly to changing demands, ensuring that its products consistently align with customer preferences. Above all, the group’s customer-centric approach fosters open communication, making it easier to adapt to shifting consumer needs and continually improving its products and services. Through these proactive measures, Sharda Group stays ahead of the curve, delivering textile products that resonate with customers and solidifying its position as a dynamic player in the ever-changing textile industry.
