Encapsulating inspirations from around the globe, Snitch crafts clothing for the fashion-forward modern man. Offering an unconventional style ethos as a men’s fast fashion brand, the company designs style in response to the latest trends. In an interview with Fibre2Fashion, Snitch Founder Siddharth R Dungarwal talks men’s fashion in India.
What is the size of the Indian menswear market? At what rate is it growing?
Several brands are in the race of becoming sartorially savvy. With a new wave of interest building in the Indian menswear market, the value of Indian men's apparel is estimated to increase to about ₹3.3 trillion by 2028 across the country. It’s a significant surge from ₹1.6 trillion worth of menswear market in 2018, which was dominated by the shirts segment.
Currently, Indian menswear market is the major division of the entire apparel industry at 46 per cent, and is growing at a compound annual growth rate (CAGR) of 9 per cent.
What kind of impact does the pandemic and inflation have on menswear, since this category traditionally takes a backseat as opposed to womenswear and kidswear?
Believe it or not, the menswear market has seen a rapid growth post pandemic. Fashion has become a medium of expression and thus has seen speedy growth. The fashion industry has continuously been adapting to the post pandemic landscape in a rather aligned way. India’s menswear market is bigger than womenswear and kidswear, with a 46 per cent share of overall apparel sales and continues to grow at a rapid rate.
How is the sales of menswear online versus offline?
We are an online platform that closed last financial year at ₹50 crore. As of now, we cannot comment on the sales in the offline market, but we are planning to expand soon.
What is the USP of Snitch?
We specialise in creating seasonless designs that promise fashion on a daily basis. Along with being a product selling brand, we narrate the story of fast moving contemporary fashion through our designs.
When did you start Snitch and how has it grown ever since?
The idea started to roll during the pandemic in 2020, when a distinctive duo – me as a founder, holding a sway over manufacturing and, Chetan Siyal as CMO, with experienced-interest towards marketing – came together for one passion - Fashion. To turn this passion into an even passionate business, Snitch was born.
We now have a presence across 20 states and growth statistics of 24 per cent every year.
Along with this, we have a ‘Repeat Customer Rate’ of 48 per cent and produce up to 25,000 orders per month. We launched our own application by the name ‘Snitch’ a year ago which has more than 4 lakh downloads now.
Which are the best performing categories and best performing markets?
Some bestselling categories are shirts, denims and co-ords. Our best performing markets are the tier 2 and tier 3 cities. Apart from this, majority of our clients are from Hyderabad, Bombay, Bengaluru, Delhi, etc.
What is trending in menswear in terms of fabric, designs, colours, and styles?
Trends vary every season. For the upcoming Autumn-Winter, we are looking at the following to be most loved across the menswear category:
Style- baggy oversized, drop shoulders, windbreaker jackets
How do you plan to expand your digital and physical footprint going forward?
Digitally, we plan to get our products listed across various marketplaces. We already have a presence on AJIO and Myntra and will expand it further. In terms of physical footprint, we’ve also planned on launching six experience stores by the end of 2022.
What new product categories do you plan to explore in future?
Apart from our existing range of menswear clothing, innerwear and perfumes, we are planning to expand to accessories, athleisure and incorporate more eco-friendly materials in our collections.
Published on: 28/07/2022
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
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