IMPRESSIONS from a Cross-section

The year 2020 is an important and unmissable opportunity to organise global action to achieve gender equality and human rights of all women and girls. This year is an important year for the advancement of gender equality worldwide.

To build a generation of equality, women must be women's best friends and keep supporting each other. If we are to see a change in society, it has to start with us. Hence my motto in life and for Twirl.store is #BeTheChangeYouWantToSee. As an entrepreneur and business head, my focus is totally on women empowerment. Hence Twirl.store is an all-girls team where every role from manufacturing to sales to operations is being handled by ladies of diverse backgrounds. They are all motivated women who not only want to be independent, but also break the stereotypes in society.

Generation equality begins with acceptance thereby accelerating gender equality actions for an equal future. The theme this year is truly visionary with an aim to bring in the much-needed change as a collective. Harnessing the mammoth potential across diverse cultures, ethnicity, age and generations will drive actions towards a better gender equal world.

Generation equality is not about proving that women are above men, it simply stands for the fact that both men and women with all their perfections and imperfections stand equal to each other in every sphere of life, be it at home or at the office. The whole idea of Opancho is directed towards women; it strives to break stereotypes associated not just with women footwear but also how women are perceived in the corporate space. Although there has been a major paradigm shift for women in the working sector, we have come a long way in establishing our own niche and identity, and there's still a long way to go. Brands who are built with the aim to break the glass ceiling not only encourage the women around whom the product or service is centered but it also encourages other women to step out of their "assumed" roles and do something they always dreamt of doing but were too afraid to! If nothing else, it makes the fashion industry more inclined and inclusive to the needs of women which are otherwise ignored or not given much importance too. It lends a nudge and confidence from the end of the fashion industry and it makes me proud and so happy to be playing a small role in that push.

It is a strong initiative taken by the UN to bring together people of every gender, age, ethnicity, race, religion, and country to march towards an equal world which is above gender roles, age, job roles, etc.  However, equality is not a concept but something we all should strive to achieve. Being an entrepreneur, I treat everyone with equal respect and offer them equal opportunities to learn and grow irrespective of their gender. I have a huge team of women professionals who motivate me to push beyond the boundaries and guide me in the areas where I get stuck. I admire every woman in my organisation and it's my privilege to learn new and exciting things from them.

Women are everywhere these days; you name a profession and you'll find women right there making a way of themselves to rise above all. Well, the fashion industry doesn't only limit itself to fashion designers, and we have fashion photographers, accessory designers, make-up artists, models, fashion journalists and so on. They are all a part of the fashion industry and we find women in each of these fields. With equal rights, women have created a base for themselves where they are secure personally, professionally as well as financially, and wish to see this blooming in the coming years.