IMPRESSIONS from a Cross-section

Topic

What are your long-term sustainability goals?

Marry craft and utility

The pandemic has spared none. Perhaps the hardest hit is the artisan community. Fibre2Fashion talks to some handcrafted labels that are sourcing from karigars from various corners of India to find out what they are doing to be seen as 'conscious' and sustainable brands.

Anjali Bhaskar
Founder, Samatvam

In the future we hope to work with more eco-friendly plant-based fibres.

Archana Jaju
Founder, Label Archanu Jaju

Developing finely crafted products by skilled artisans is where the focus lies. The brand's conscious approach brings it closer to its goal of achieving optimal sustainability with each passing day.

Rashmi Shukla
Business Head, Jaypore

We want to make craft products accessible to everyone and change the misconception that handcrafted or artisanal products are only meant for elite markets. With a focus on form and function, we want to marry craft and utility, so that more and more consumers can incorporate these products into their daily lives. We want to be a voice of reason and enable everyone to go local.

Seema Mishra
Secretary, Founder, Kasrawad Art Cluster

Sustainability involves three segments- environment, society and economy. The brand wants to work hand in hand with all three, while keeping the Indianness and ethnicity intact. Its focus is to make Kasrawad Art Cluster a global brand.

Shalini Sharma
Co-Founder, Six Yard Story

Sustainability in truest sense outside the realm of fashion, is to provide our artisans a sustained lifestyle. The building blocks of the Six Yard Story brand are the artisans. A key aspect of encouraging weavers and their families is a commitment to empower them financially - this will enable them to carry forward their heritage without the need to seek alternative employment due to financial constraints. For us, this is the true essence of empowerment and sustainability.

Vidur Adlakha & Riccardo Bennidini
Founders, Là Fuori

The brand envisions itself working hands on with organic fabrics, dyes and elements to make this world a better place. It respects the divide between modern automation and irrefutable subtleties of hand-made precision; aspires to stay true to its core eco-friendly values whilst focusing on the customer and the artisan in equal sense.

This article was first published in the February 2021 edition of the print magazine.

Published on: 12/02/2021

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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