Sanjay Desai & Ashish Mulani
Director & Vice President respectively
True Colors
Which Indian regions are well-versed with digital printing? On what kind of fabrics does digital printing give better results? What is its market size in India and abroad?
Surat, Mumbai, Delhi, Tiruppur and Ludhiana are the biggest digital textile printing markets in India. Surat, Mumbai and Delhi are emerging hubs for digital textile printing. According to a study, the production volume of digitally printed textiles is growing at an annual rate of 25 per cent.
Earlier, we were into digital printing women's garments and dress materials. For the last two years we have received very good business in home furnishing and cushion covers too. In terms of export, there is a market for women's garments, home furnishing, bed covers, cushion covers or dress material. But we mainly deal in digitally printed women's garments in Mumbai, Jaipur and Delhi.
Digital printing technology is in a position to benefit immensely from the success of fast fashion; so, it is hard to say what is trending. But that depends on customers, regions and timeframes. Yes, on some particular fabric quality like satin and crepe, colours look great.
Digital textile printing is the technology of the future and is supported by the development of high quality inkjet print heads and availability of open system inkjet print heads that enable use of inks from multiple suppliers, and launch of lower priced solutions. Asia-Pacific represents the largest and fastest growing market with a CAGR of 4.4 per cent over the analysis period. The market is huge and is growing day-by-day.
Earlier, we were having issues with textile inks and run ability, but with our newly-launched textile ink, we are getting very good response from customers. High speed machines and printing with fluorescent colours will be the next big thing in this domain.
Published on: 09/11/2016
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
