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US' Better Buying appoints Katie Hess as new head of product

24 Aug '23
2 min read
Katie Hess, Better Buying
Katie Hess, Better Buying's head of product. Pic: LinkedIn/Katie Hess

Insights

  • Better Buying has named Katie Hess as the new head of product.
  • With a background in product management, she will focus on the intricacies of purchasing practices and customer needs.
  • Her priorities include innovation and improving labour conditions.
  • She's keen to ensure that products serve as catalysts for social and environmental responsibility.
US-based Better Buying has announced Katie Hess as its new head of product. Hess’ background is in product management and strategic leadership. Prior to joining Better Buying Institute, she worked with a number of tech startups, shaping innovative products and driving growth strategies.

Hess’ immediate priorities in the role will include familiarising herself with the intricacies of purchasing practices across various industries, engaging with current customers to understand needs, and assessing internal processes, Better Buying said on its website.

“My passion lies in leveraging technology to create meaningful impact,” explained Hess in an interview published on Better Buying’s website. “I was drawn to Better Buying because of the organisation’s resolute commitment to improving labour conditions and responsible purchasing practices across a range of industries.”

She admitted that she did not have experience in the apparel sector but emphasised that her product management skills could be applied to any industry. She expressed her intention to focus on Better Buying’s mission by fostering innovation, translating ideas into action, and making data-driven decisions. She also spoke about her strategy to work with the team to identify challenges and leverage technology to optimise product offerings. Hess voiced her excitement about joining the company at an exciting time and conveyed her keenness to expand its reach, make insights available to more industries, and assist subscribers in engaging with their data and improving purchasing practices.

“Since its inception, Better Buying has blazed a unique and impressive trail, building a more ethical and sustainable business landscape by driving industry-wide improvements in labour conditions and purchasing practices. I am really looking forward to leading the organisation towards a future where our products serve as catalysts for positive change, resonating with stakeholders and contributing to a new era of social and environmental responsibility,” added Hess.

Fibre2Fashion News Desk (NB)

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