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US' Kingpins & Messe Frankfurt unite for denim industry growth

19 Jul '23
3 min read
Pic: Kingpins Show/LinkedIn
Pic: Kingpins Show/LinkedIn

Insights

  • Messe Frankfurt has partnered with the Kingpins Show to foster innovation, collaboration, and growth in the denim industry.
  • As a shareholder in the Kingpins Show, Messe Frankfurt strengthens its textile portfolio's presence in the denim sector.
  • The Kingpins Show will retain its autonomy and identity while benefiting from Messe Frankfurt's expertise.
Messe Frankfurt, a leading trade fair organisation, and Kingpins Show, a US-based premier tradeshow specialising in the denim industry, have announced their strategic partnership that will further strengthen their commitment to fostering innovation, collaboration, and growth within the denim community. Messe Frankfurt’s new role as a shareholder in the Kingpins Show elevates the textile portfolio’s presence in the denim industry as well as solidifies their dedication to supporting the industry’s development.

Messe Frankfurt is the world market leader in trade fairs for the textile industry. It boasts of a unique portfolio currently comprising around 50 international trade fairs in 11 countries. These form the core of Texpertise, the textile business network, which stands for Messe Frankfurt’s entire textile commitment. Texpertise Network covers the entire value chain of the textile industry and, as a central communication platform, provides valuable information on the textile trade fair brands, Messe Frankfurt and Texpertise said in a joint press release.

The Kingpins Show will continue to operate independently, maintaining its distinct identity and the essence that has made it a must-attend event for denim enthusiasts worldwide. As a shareholder, Messe Frankfurt brings its global network, unparalleled resources, and industry-leading expertise to strengthen the Kingpins Show’s position as a premier denim platform.

Presently, the denim segment is served at Messe Frankfurt’s own events such as Beyond Denim (Intertextile Shanghai Apparel Fabrics) and Denimworld (as part of Texworld Evolution Paris).

“Since the day we started Kingpins in 2004, we aspired to one day sell our show or partner with Messe Frankfurt. We were never ‘show people’, we were ‘industry people’ whereas Messe Frankfurt is an 800-year-old exhibition company with all the knowledge, techniques, and data needed. Now almost 20 years later, a kind of dream has occurred—now we are both ‘show people’ and ‘industry people’. We know this collaboration will really grow each other’s opportunities and quality,” said Andrew Olah, founder and CEO of Kingpins.

“Our partnership with the Kingpins Show is rooted in our admiration for their distinct vision and innovative approach to the denim industry. We recognise the opportunity to learn from Kingpins, and together with our expertise we believe we can continue to be the stage for business encounters in the denim industry,” said Constantin von Vieregge, president and CEO, Messe Frankfurt Inc.

Messe Frankfurt and Kingpins share a deep commitment to fostering sustainability within the industry. The partnership aims to drive positive change by encouraging responsible production methods, promoting circular economy initiatives, and supporting sustainable sourcing practices and will serve as a catalyst for collaborative efforts that prioritise environmental stewardship and social responsibility, ensuring a more sustainable future for the denim industry.

“We are pleased that with Kingpins we are strategically complementing our worldwide textile trade fair portfolio in a meaningful way. The international events of our textile business network Texpertise cover the entire textile value chain. With the planned participation of Messe Frankfurt Inc in Kingpins, we are adding an important premium brand in the denim sector and rounding off our existing portfolio,” emphasised Detlef Braun, member of the executive board of Messe Frankfurt GmbH, the German parent company.

Attendees and exhibitors can anticipate an enhanced platform that combines the Kingpins Show’s signature flair with Messe Frankfurt’s extensive network, global reach, and unrivalled resources. This synergy promises expanded business prospects, increased market visibility, and accelerated industry innovation.

Fibre2Fashion News Desk (NB)

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