US tennis shoe brand K-Swiss has cemented its plans to enter India through its brand licensee partner BFL Brand Folio, which plans to open five exclusive stores and 100 shop-in-shops by 2019 end. It will focus on K-Swiss Tennis Performance range, premium dress sneakers and Gen-K Collection, positioning it as a leading brand for the young aspirational class.
Founded in 1966, K-Swiss is a style statement both on and off the court. The rapid expansion will also see tapping online portals, BFL Brand Folio chief executive officer Kamal Gupta told a news agency.US tennis shoe brand K-Swiss has cemented its plans to enter India through its brand licensee partner BFL Brand Folio, which plans to open five exclusive stores and 100 shop-in-shops by 2019 end. It will focus on K-Swiss Tennis Performance range, premium dress sneakers and Gen-K Collection, positioning it as a leading brand for the young aspirational class.#
The brand will be available in leading metros and key tier-II towns. (DS)
Fibre2Fashion News Desk – India
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