In terms of helpfulness, consumers rated various aspects of clothing labels, finding garment size information to be the most useful at 83 per cent. Description of garment care came in close behind at 80 per cent, followed by fibre content at 61 per cent and country of origin at 50 per cent, as per the Supply Chain Insights – Clothing Label Survey.

When it comes to preferences between printed labels and digital alternatives, a clear majority of 75 per cent favour printed labels over QR codes, with only 22 per cent preferring the latter. However, the survey also found that while 66 per cent are comfortable using QR codes, a smaller subset of 31 per cent use them frequently. The most common uses of QR codes include viewing menus (47 per cent), learning more about a product (45 per cent), and logging into an account or Wi-Fi (43 per cent).

The survey also shed light on generational differences regarding the perceived value of clothing labels. If no labels were provided, 49 per cent of Gen X consumers would choose to buy a different clothing item, compared to 39 per cent of Millennials and 33 per cent of Gen Z. Moreover, the likelihood of experiencing a laundering mishap if no labels were provided was highest among Gen Z at 56 per cent, followed by Millennials at 46 per cent and Gen X at 35 per cent.

Fibre2Fashion News Desk (DP)