American footwear firm Crocs unveils Bio-based Croslite material

At 3.94 kg CO2 eq. per pair of classic clogs, Crocs shoes already have a low carbon footprint today. As part of its broader sustainability efforts, the company is targeting a 50 percent reduction in its carbon footprint per pair of Crocs shoes by 2030 as part of its overall commitment to becoming a net zero brand. What sets Crocs apart is that with the introduction of this new bio-based Croslite, the brand is uniquely positioned to create lower carbon footprint footwear by modifying its existing iconic product as opposed to creating a new and separate sustainable line. The result is a shoe that looks, feels and functions exactly like the Crocs consumers know and love, but with less emissions, the company said in a media statement.

In partnership with Dow, a global materials science company, this shoe of the future incorporates new Ecolibrium technology that transforms sustainably sourced waste and by-products into a shoe that has all the comfort you expect from Crocs, but with far less carbon. Crocs is the first footwear brand to go-to-market with this new technology.

This new bio-based material will be used in shoes that incorporate Crocs’ proprietary Croslite material, including within the brand’s line of classic silhouettes. 

“At Crocs, we recognise the important role companies play in creating a world where everyone is comfortable in their own shoes. By starting with our iconic product, backed by a first-to-market solution, we’re taking a bold step forward to create lower carbon footprint footwear while making it inherently simple for our partners and consumers to join us on our journey to net zero,” Crocs CEO, Andrew Rees said.

Fibre2Fashion News Desk (GK)