ASOS unveils Fit Assistant sizing tool on iOS, Android

04 Dec '18

2 min read

Courtesy: Businesswire

After success in desktop and mobile sites, ASOS has unveiled its Fit Assistant sizing tool worldwide on iOS and Android, powered by the Fit Analytics machine-learning sizing platform. Fit Assistant joins innovative ASOS tools such as Your Edit and Style Match which have helped make the British retailer the go-to global fashion destination for 20-somethings.

The app solution was developed 100 per cent in-house by ASOS and communicates with the Fit Analytics machine-learning sizing platform via API in order to power its sizing recommendations. Teams from ASOS and Fit Analytics collaborated closely in the months leading up to launch to ensure a roll out would be possible in time for the busiest part of the retail year.

Speaking on the importance of sizing for ASOS customers, Andy Berks, digital product director at ASOS, said: "We want to do all we can to make sure our customers are getting the right size, first time. This is where ASOS Fit Assistant comes in – we can now offer personalised size recommendations across ASOS collections, exclusive labels and fashion favourites, helping make our customers’ lives easier and their shopping experience even better.”

Fit Analytics CEO Sebastian Schulze commented: “We’d like to firstly congratulate the ASOS team on a truly outstanding, shopper-first implementation. The global launch of Fit Assistant on iOS and Android is a big step forward for both our platform and native app capabilities, and proves the API-driven value they can deliver for the world’s biggest brands and retailers. We’re particularly proud that ASOS trusted our platform enough to launch Fit Assistant worldwide in the days leading up to Black Friday.” (SV)

Fibre2Fashion News Desk – India

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