Berghaus is investing in its product and innovation team to support its long-term growth strategy. There will be a new ‘Sprint Team’ to bring certain lines to the market quicker. The brand will also focus on creating products for the specialist outdoor sector through Extrem, continuing a thread of cutting-edge innovation that continues from the early 1970s.
The Sprint Team will build on the brand’s renowned Extrem range and expand its outdoor lifestyle offer, reflecting the increasing number of consumers who are realising the benefits of spending time outdoors.Berghaus is investing in its product and innovation team to support its long-term growth strategy. There will be a new 'Sprint Team' to bring certain lines to the market quicker. The brand will also focus on creating products for the specialist outdoor sector through Extrem, continuing a thread of cutting-edge innovation that continues from the early 1970s.#
Meanwhile, the brand will also heighten its focus on creating ground-breaking products for the specialist outdoor sector through Extrem, continuing a thread of technical cutting-edge innovation that stretches back to the early 1970s.
Kev McFadyen, Berghaus brand director, comments: “Berghaus has a truly phenomenal product heritage and this brand has always been a pioneer in our sector. We’re determined to be at the forefront of where outdoor product innovation goes next and this investment demonstrates our commitment to the industry.”
To support the ambitious growth plans, the brand is now recruiting to fill 11 new roles that will be based across both the Pentland Brands North East HQ in Sunderland, and the global HQ in London.
The product and innovation team will be led by a head of category and a head of design. Long-time Berghaus team member James Hodgson has been promoted to head of design. Hodgson has worked for the brand for 15 years and has been responsible for the development of many iconic, award winning innovations, including the introduction of water resistant down to the outdoor apparel market and the launch of the world’s lightest waterproof jacket.
Already confirmed in the new structure is Graeme Paige, who has been promoted to category manager. Paige has worked at Berghaus for over a decade, in a variety of sales and product roles, and recently led a first-to-market partnership with W L Gore and Associates, introducing a new range of successful Berghaus Gore-Tex products in the UK.
The Berghaus product development team is based in headquarters in North East England, with facilities that include a sample and cutting room, and a fully-equipped laboratory for testing the performance and durability of fabrics and components in controlled conditions. As well as on site testing, Berghaus runs an extensive outdoor programme before launching products, involving professional testers, sponsored athletes and its own teams. (SV)
Fibre2Fashion News Desk – India
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