Canada's Lululemon & Peloton forge five-year global partnership

Athletic apparel retailer Lululemon and Peloton have announced a five-year strategic global partnership, setting new milestones in the fitness industry. The agreement, which goes into effect on October 11, 2023, designates Lululemon as Peloton's primary apparel partner, while Peloton will develop all content for Lululemon Studio starting in early 2024.

Under this partnership, the two brands aim to engage their global communities in the United States, Canada, the United Kingdom, Germany, and Australia. This will be achieved through an array of technical athletic apparel, real-life experiences, special programming, and original content. A select number of Peloton instructors will also become Lululemon Ambassadors, the two companies said in a joint release.

Starting November 1, 2023, Lululemon Studio All-Access Members will have access to thousands of Peloton classes at no additional cost. In addition to this, co-branded apparel will be available for purchase at Peloton retail stores and online in the US, UK, and Canada. Peloton's content will be updated weekly on Lululemon's Studio device and companion app, with new Studio content produced by Lululemon through Spring 2024.

In light of this new partnership, Lululemon will discontinue selling the Lululemon Studio Mirror by the end of this year. The company will also end its digital app-only membership tier on November 1, 2023, but will offer existing members the option to become a Peloton App One Member.

“We’re excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world,” said Celeste Burgoyne, president, Americas and global guest innovation, Lululemon. “As a leader in technical athletic apparel, this partnership will create a powerful product offering for Peloton Members and fans. Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our Lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”

“Our brands create transformational experiences, products, and content that build meaningful connections and unlock greater possibilities for our members, anytime, anywhere,” said Dion Camp Sanders, chief emerging business officer at Peloton. “By bringing together the best in fitness content with the best in athletic apparel, we’ll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals.”

Fibre2Fashion News Desk (KD)