Deckers Brands, a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, headquartered in the US, has announced that the company has appointed William L. McComb to its Board of Directors. McComb brings expertise in building strong brands and leveraging omni-channel consumer engagement strategies.
McComb is currently an advisor to Bain & Company’s digital consulting practice. He serves on the boards of the centre for business analytics at the University of Virginia’s McIntire School of Business, and The Marshall Project, a NYC based non-profit, where he chairs the nominating and governance committee. He formerly served on the boards of the American Apparel and Footwear Association and the National Retail Federation, among others. He holds a Bachelor of Arts degree in Economics from Miami University (Ohio) and a Masters of Business Administration in marketing and finance from the University of Chicago Graduate School of Business.Deckers Brands, a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, headquartered in the US, has announced that the company has appointed William L. McComb to its Board of Directors. McComb brings expertise in building strong brands and leveraging omni-channel consumer engagement strategies.#
John Gibbons, chairman of the Board said, “We are very pleased to welcome Bill to the Deckers Board. He brings valuable and additive skills to our team, including experience in building strong brands through strategic portfolio development in the fashion lifestyle and footwear sectors, as well as evolving direct-to-consumer relationships through digital engagement. His capabilities and leadership approach are firmly aligned with Deckers’ vision and strategy, supporting management’s intent focus on driving stockholder value through our continued transformation.”
McComb said, “I am delighted and honoured to join the Deckers Board of Directors. In Deckers, I see a company with great opportunities, a Board eager to drive value creation, and a management team deeply committed to unlocking growth and profitability. For years, I admired their marketing and merchandising. I aim to help them achieve their vision and distinguish themselves in today's omni-channel marketplace.” (GK)
Fibre2Fashion News Desk – India
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