Fashion giant H&M announces new store in Hue, Central Vietnam

The new store, located inside the highly anticipated AEON Mall Hue, opens its doors to the public this 11 October 2024, offering local customers access to H&M's latest fashion collections.

This milestone introduces H&M's quality and sustainable fashion to the vibrant city of Hue and coincides after the opening of AEON Mall Hue - the city's very first commercial centre.

"We are thrilled to open our first store in Hue, a city rich in cultural heritage and youthful spirit. At H&M, we constantly challenge conventions to make fashion more inclusive, accessible, and sustainable. This store represents our commitment to bringing diverse, affordable, and innovative fashion to the people of Hue, empowering them to celebrate their individuality and express themselves with confidence." by Frankie Shadbolt, Sales Manager for Southeast Asia.

Bringing Fashion to the Cultural Heart of Vietnam

As a city known for its deep historical significance and cultural heritage, Hue has long been a center of creativity and tradition. From the grandeur of its imperial past to its restored historical landmarks, the city has a unique identity that blends the old with the new. H&M is excited to complement this dynamic spirit by offering modern fashion choices that resonate with Hue's youthful and evolving community while respecting its rich heritage.

H&M Aeon Mall Hue will offer an array of styles from casual essentials to trend-driven pieces, catering to both locals and visitors who appreciate global fashion with a local offering.

Sustainability and Innovation at the Core

H&M Aeon Mall Hue will feature a full range of fashion collections, including women's, men's, and kids. As with all H&M stores, sustainability remains a core focus, with initiatives such as the garment collection program encouraging customers to bring in unwanted clothing for recycling in exchange for vouchers.

"Every store is unique and designed with our customers in mind. This is not just about fashion, it's also about community. We aim to offer more than just fashion, but also a space where people can express themselves in a world of elevated products and experiences. And we are excited to bring this to Hue." by Frankie Shadbolt, Sales Manager for Southeast Asia.

Opening Day Specials

H&M Aeon Mall Hue covers 854 square meters of shopping space and will host a special opening day promotion and exclusive discounts.

The first 100 customers will receive a 200,000 VND gift card as part of the grand opening celebrations.

Members will also receive a complimentary tote bag with every purchase.

H&M Aeon Mall Hue opens from 11 October 2024, 10am – 10pm daily.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)