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German athletic brand Adidas' Y-3 launches final chapter of FW24

01 Oct '24
2 min read
German athletic brand Adidas' Y-3 launches final chapter of FW24
Pic: Adidas

Insights

  • Adidas Y-3's Fall/Winter 2024 campaign, directed by Francis Plummer, transitions from NYC streets to an abstract realm, showcasing the brand's dynamic blend of movement, art, and athleticism.
  • The collection features refined wool pieces, tie-dye nylon fabrics, and footwear highlights like the Y-3 SUPERSTAR and KYASU OVERBOOT, blending Yohji Yamamoto's aesthetics with Adidas' heritage.
Having premiered the brand’s Fall/Winter 2024 campaign starring A$AP Nast and Gabriette earlier this year, Y-3 returns to present the concluding chapter of its seasonal collection.

From the city streets of NYC to an altogether more abstract and ethereal space, a world depicting the Three Stripes in motion is brought to life by director Francis Plummer as the collection enters into a continual dialogue of movement and flow, tension and poise. Artistic and yet athletic in nature, the icy palette of the campaign imagery transposes Y-3 into a world untethered by physical constraints.

The collection itself, meanwhile, features a number of tailored refined wool pieces designed for the colder winter months as well as Y-3 staples adorned with an experimental printed execution which sees the label apply a tie dye finish to a woven nylon base fabric with a flock print.

Footwear highlights then include the Y-3 SUPERSTAR which arrives in a two tone colorway, channeling the aesthetic world of Yohji Yamamoto and the archival legacy of adidas. From a timeless classic to a subversive new entry to the label’s arsenal of dynamic silhouettes, the final chapter of the seasonal collection includes the launch of the Y-3 KYASU OVERBOOT – first introduced on the runway during Yohji Yamamoto’s mainline Fall/Winter 2023 presentation – which features a sleek full leather outer boot with a removable KYASU mule.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

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